SEO Analyst

Tidbit Solutions LLP; Nalanda; On-site; INR 480,000 - 720,000; Full time

Job summary

Tidbit Solutions LLP in India is seeking an SEO Analyst with 2-4 years of hands-on experience to execute SEO strategies, audits and implementations. You'll work under senior team members to prioritize tasks and ensure timely delivery.

You should have solid knowledge across on-page, technical, content and local SEO, with experience in overseas markets. You will perform keyword research, analysis and reporting, and use tools to drive organic performance.

Qualifications

• 2–4 years of hands-on SEO experience.
• Knowledge across on-page, technical, content and off-page SEO.
• Experience with overseas/ international SEO campaigns preferred.
• Ability to execute and QA SEO tasks independently.

Responsibilities

• Execute on-page, technical and off-page SEO activities per strategies and SOPs.
• Perform keyword and SERP analysis to identify opportunities.
• Support content teams with keyword recommendations and briefs.
• Monitor indexation and performance in GSC and analytics.
• Coordinate with developers and designers to implement changes.
• Identify SEO issues and translate findings into actionable recommendations.

Skills

SEO execution

Keyword research

Technical SEO

On-page SEO

Analytics and reporting

Local SEO

International SEO

Tools

Screaming Frog

Google Search Console

GA4

Job description

Designation : SEO Analyst

Timing : Early Morning

About the Role

• We're looking for an SEO Analyst with 2-4 years of hands-on experience who understands SEO beyond checklists and task completion.
• This is an execution-focused role where you'll work on SEO strategies, recommendations, audits and priorities defined by senior members of the SEO team and take ownership of implementing them accurately and within agreed timelines.
• We're looking for someone who understands why an SEO activity is being performed, what impact it may have, and what could positively or negatively affect organic search performance.
• You should have solid foundational knowledge across on-page SEO, technical SEO, keyword research,content SEO, off-page SEO, backlinks, Local SEO, analytics and reporting.
• Experience working on SEO for overseas clients and websites targeting multiple countries or international markets is important for this role. You should understand that SERPs, search behaviour, competitors, terminology and optimisation opportunities can vary across markets.
• You don't need to be an expert in every area of SEO. You do need to be someone who can execute confidently, identify obvious issues, investigate when something doesn't look right and continuedeveloping your SEO knowledge as search evolves.

What You'll Do

• Execute on-page, technical and off-page SEO activities based on defined SEO strategies, audits, priorities
  and SOPs.
• Conduct keyword research, competitor research and SERP analysis to identify relevant search
  opportunities.
• Understand search intent and support keyword-to-page mapping, keyword targeting and
  cannibalisation analysis.
• Optimise title tags, meta descriptions, headings, URLs, content structure, internal linking, anchor text
  and image SEO.
• Review website pages from an SEO perspective and identify opportunities related to content quality,
  relevance, search intent and page structure.
• Perform technical SEO checks covering crawling, indexation, canonicalisation, redirects, XML sitemaps,
  robots directives, broken links, crawl depth, duplicate pages and related website issues.
• Use website crawlers such as Screaming Frog or equivalent tools to identify SEO issues and translate
  findings into actionable recommendations.
• Monitor Google Search Console for indexing, crawling and organic performance issues and investigate
  changes where required.
• Support content teams with keyword recommendations, SEO content briefs, heading structures,
  internal linking suggestions and content optimisation inputs.
• Identify thin, outdated, duplicate or underperforming content and support recommendations for improvement or consolidation.
• Conduct backlink profile analysis, competitor backlink research and link-building opportunity research with a focus on relevance and quality.
• Support Local SEO activities where required, including Google Business Profile optimisation, local citations, NAP consistency, categories, reviews and location-page optimisation.
• Monitor organic performance using Google Search Console, GA4 and other SEO platforms.
• Analyse clicks, impressions, CTR, rankings, organic sessions, landing-page performance and conversion-related trends.
• Prepare clear SEO reports and updates that explain what was done, what changed and what the data indicates.
• Execute SEO activities for websites targeting different countries and international markets, considering variations in search intent, SERPs, terminology, competitors and opportunities.
• Use AI tools to improve research, analysis and repetitive SEO workflows while independently validating outputs before implementation.
• QA completed SEO work and verify that recommended changes have been implemented correctly.
• Coordinate with SEO strategists, developers and designers to support implementation.
• Communicate blockers, risks or implementation concerns proactively.
• Stay updated with Google search developments, algorithm changes, AI-powered search and evolving SEO practices.

What We're Looking For

• 2-4 years of hands-on SEO experience. Experience personally executing SEO work rather than only coordinating, reporting or managing tasks.
• Strong understanding of how search engines discover, crawl, render, index and rank webpages.
• Strong understanding of search intent and its impact on keyword targeting, content and page optimisation.
• Practical experience across multiple SEO areas rather than exposure to only one narrow activity.
• Experience working on overseas/international SEO campaigns or websites targeting multiple countries or markets.
• Ability to understand the expected impact behind an SEO recommendation rather than simply following instructions.
• Ability to identify common SEO problems and investigate possible causes.
• Good analytical and problem-solving skills.
• Strong attention to detail and ability to QA your own work.
• Ability to work independently on assigned SEO activities while escalating complex issues when necessary.
• Good written and verbal English communication.