SEO Analyst

Planet Media India ( PMIN Agency Pvt.Ltd.); Ernakulam; On-site; INR 400,000 - 650,000; Full time

Job summary

Planet Media India ( PMIN Agency Pvt.Ltd.) is seeking an experienced SEO Analyst to drive organic growth across multiple projects. You will conduct keyword and competitor research, perform in-depth audits, and collaborate with content and development teams to implement recommendations.

The role requires hands-on expertise in On-Page, Technical, Off-Page, and Local SEO, plus proficiency with SEO tools and analytics platforms. Bachelor’s degree preferred; experience in WordPress/Shopify is a plus.

Qualifications

• 2–3 years hands-on SEO experience with multiple projects.
• Strong expertise in On-Page, Technical, Off-Page, and Local SEO.
• Proficient in Google Search Console and GA4 for analysis.
• Experience with SEMrush, Ahrefs, Screaming Frog or similar tools.
• Ability to research keywords, analyze competitors and drive growth.

Responsibilities

• Develop and execute SEO strategies to improve rankings and traffic.
• Conduct keyword research and competitive analysis to identify growth.
• Perform on-page SEO audits and implement recommendations.
• Optimize meta titles, descriptions, headings, URLs, and images.
• Manage technical SEO issues: crawling, indexing, redirects, sitemaps.
• Run regular SEO health checks and provide actionable insights.
• Implement Local SEO, including Google Business Profile optimization.
• Analyze performance with Google Analytics 4 and Search Console.
• Monitor rankings, traffic, conversions, and KPIs monthly.
• Present monthly performance reports with insights and recommendations.
• Collaborate with content writers and developers to implement changes.
• Identify underperforming pages and improve organic visibility.
• Stay updated on algorithm changes and industry trends.
• Manage multiple SEO projects with deadlines.

Skills

On-Page SEO

Technical SEO

Local SEO

Keyword research

Competitor analysis

Performance analysis

Data-driven decisions

Communication

Project management

Education

Bachelor's degree or related field

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

GA4

WordPress

Shopify

Job description

Planet Media India ( PMIN Agency Pvt.Ltd.)

9778149518
[e-mail]

SEO Analyst

We are looking for an experienced and results-driven SEO Specialist/Analyst to join our team. The ideal candidate should have strong hands-on experience in managing SEO campaigns, analyzing website performance, identifying opportunities for organic growth, and implementing effective SEO strategies across multiple projects. The candidate should be capable of independently managing SEO activities and working closely with content and development teams to ensure successful implementation.

Key Responsibilities

• Develop and execute effective SEO strategies to improve organic visibility, rankings, traffic, and conversions.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Perform detailed On-Page SEO audits and implement recommendations across websites.
• Optimize meta titles, meta descriptions, headings, content, URLs, internal linking, images, and other on-page elements.
• Manage and resolve Technical SEO issues, including crawling, indexing, redirects, canonical tags, sitemap, robots.txt, structured data, and Core Web Vitals.
• Conduct regular SEO audits and website health checks and provide actionable recommendations.
• Implement and manage Local SEO activities, including Google Business Profile optimization and local keyword strategies.
• Analyze website performance using Google Search Console and GA4 and identify areas for improvement.
• Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
• Prepare and present monthly SEO performance reports with insights and recommendations.
• Work closely with content writers and developers to implement SEO recommendations.
• Identify low-performing pages and develop strategies to improve their organic traffic and search visibility.
• Monitor algorithm updates and industry trends and adjust SEO strategies accordingly.
• Manage multiple SEO projects simultaneously and ensure activities are completed within deadlines.
• Identify and troubleshoot SEO issues independently and provide practical solutions.

Required Skills & Qualifications

• 2-3 years of hands-on experience in SEO.
• Strong expertise in On-Page, Technical, Off-Page, and Local SEO.
• Proficiency in Google Search Console and Google Analytics 4 (GA4).
• Experience using SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Strong expertise in keyword research, competitor analysis, SEO audits, and performance analysis.
• Strong knowledge of Technical SEO, crawling, indexing, redirects, canonicalization, structured data, XML sitemaps, robots.txt, and Core Web Vitals.
• Experience with Google Business Profile and Local SEO.
• Strong understanding of content optimization and search intent.
• Ability to analyze data and convert insights into actionable SEO strategies.
• Strong communication and coordination skills.
• Ability to independently manage multiple SEO projects.
• Strong attention to detail and problem-solving skills.
• Ability to work with developers and content teams for SEO implementation.

Preferred Qualifications

• Experience working with WordPress, Shopify..
• Experience managing SEO for local and international websites.
• Experience with e-commerce SEO is an advantage.
• Bachelor's degree in Marketing, Communications, IT, or a related field is preferred.