SEO Analyst

People First Consultants; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

INDIA PRIVATE LIMITED is seeking an SEO Analyst with 1–2 years of hands-on SEO experience to manage on-page and off-page optimization and support lead generation through search.

You will work with AI SEO/GEO, content creation, WordPress, and analytics tools to improve organic visibility, perform keyword research, analyze competitors, and implement technical SEO best practices.

Qualifications

• 1–2 years hands-on SEO experience in EdTech/IT services or tech domains.
• Strong knowledge of on-page and off-page SEO and content optimization.
• Proficient in WordPress and SEO plugins (Yoast/Rank Math).

Responsibilities

• Plan and execute on-page SEO tasks including keyword mapping and meta optimization.
• Lead off-page SEO with ethical link-building and digital PR.
• Perform competitor backlink analysis and identify new opportunities.
• Create SEO-friendly content and content briefs based on research.
• Conduct basic technical SEO audits and monitor site health.
• Utilize AI SEO and GEO techniques to inform strategy.
• Manage WordPress content updates and plugin usage.

Skills

Hands-on SEO experience

On-Page & Off-Page SEO

Keyword research & intent analysis

Content optimization & writing

WordPress management

Google Analytics 4

SEO tools (SEMrush/Ahrefs/Ubersuggest)

AI SEO basics

Analytical mindset

Tools

SEMrush

Ahrefs

Ubersuggest

Screaming Frog

Google Search Console

GA4

Job description

About the Role We are looking for a SEO Analyst with 1-2 years of hands-on experience in SEO, preferably within the EdTech, IT Services, SaaS, or Technology domain. The primary responsibility will be to manage and execute On-Page and Off-Page SEO, improve organic visibility, optimize website content, and support lead-generation initiatives through search. The candidate should also have an understanding of AI SEO/GEO, content writing, WordPress, and digital marketing.

Key Responsibilities 1. On-Page SEO

• Perform keyword research, keyword mapping, and search-intent analysis.
• Optimize website pages, landing pages, blogs, product/service pages, and other digital content.
• Optimize meta titles, meta descriptions, headings, URLs, image alt text, internal links, and content structure.
• Identify and implement opportunities to improve organic rankings, CTR, and website visibility.
• Implement basic schema markup and other on-page SEO best practices.

Key Responsibilities 2. Off-Page SEO

• Plan and execute ethical link-building strategies to improve domain authority.
• Identify relevant backlink opportunities through guest blogging, outreach, directories, partnerships, and digital PR.
• Monitor backlink profiles and identify harmful or low-quality links.
• Conduct competitor backlink analysis and identify new link-building opportunities.

Key Responsibilities 3. Keyword & Competitor Analysis

• Conduct keyword research for IT, technology, EdTech, software, and other relevant business offerings.
• Identify high-intent and long-tail keywords that can contribute to organic traffic and lead generation.
• Analyse competitor websites, rankings, backlinks, content strategies, and keyword gaps.
• Develop recommendations based on SEO opportunities and market trends.

Key Responsibilities 4. Content Writing & Content SEO

• Write, edit, and optimize SEO-friendly blogs, website content, landing pages, and other digital content.
• Create content briefs based on keyword research and search intent.
• Optimize existing content to improve rankings, relevance, readability, and engagement.
• Identify content gaps and recommend new topics based on SEO opportunities.

Key Responsibilities 5. Technical SEO

• Conduct basic technical SEO audits and identify issues affecting search visibility.
• Monitor crawlability, indexation, broken links, redirects, sitemap, robots.txt, canonical tags, and website structure.
• Monitor page speed and Core Web Vitals and coordinate with the development team for required improvements.
• Identify technical SEO issues and track their resolution.

Key Responsibilities 6. AI SEO / GEO

• Understand and implement emerging AI SEO and Generative Engine Optimization (GEO) practices.
• Use AI tools to support keyword research, content ideation, content optimization, competitor analysis, and SEO workflows.
• Optimize content for semantic search and emerging AI-driven search experiences.
• Stay updated on changes in search algorithms, AI search, and SEO best practices.

Key Responsibilities 7. WordPress & Website Management

• Manage, update, and publish website content through WordPress.
• Optimize page content, headings, images, URLs, internal links, and other SEO elements within WordPress.
• Work with SEO plugins such as Yoast SEO or Rank Math.
• Coordinate with developers/designers when technical or website-level changes are required.

Key Responsibilities 8. Analytics & SEO Reporting

• Monitor SEO performance using Google Search Console and Google Analytics (GA4).
• Track keyword rankings, organic traffic, impressions, CTR, backlinks, conversions, and leads.
• Use SEO tools such as SEMrush, Ahrefs, Ubersuggest, or Screaming Frog.
• Prepare regular SEO performance reports and provide actionable recommendations.

Key Responsibilities 9. Social Media & Creative Support

• Edit and optimize content for LinkedIn, Instagram, YouTube, X/Twitter, and other digital channels.
• Create basic social media posters, banners, and marketing creatives using Canva.
• Ensure content and creatives are aligned with brand guidelines and marketing objectives.

INDIA PRIVATE LIMITED

Required Skills & Qualifications

• 1-2 years of hands-on experience in SEO, preferably in EdTech, IT Services, SaaS, or Technology.
• Strong understanding of On-Page SEO and Off-Page SEO.
• Good knowledge of keyword research, search intent, competitor analysis, and content optimization.
• Practical experience with Google Search Console and GA4.
• Hands-on experience with WordPress.
• Good written English and the ability to write and edit SEO-friendly content.
• Knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, or Screaming Frog.
• Basic understanding of AI SEO/GEO and AI-assisted content optimization.
• Ability to analyse SEO data and convert insights into actionable recommendations.

Preferred / Additional Skills

• Basic knowledge of HTML for SEO-related website updates.
• Knowledge of CSS will be an added advantage.
• Experience with Canva for posters, banners, and social media creatives.
• Basic video editing skills for reels, short-form videos, and digital marketing content.
• Experience in B2B IT lead generation or EdTech marketing will be an advantage.
• Experience in ranking competitive technology, software, or education-related keywords.
• Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms.