SEO Executive

IMTS Institute; India; On-site; INR 300,000 - 600,000; Full time

Job summary

IMTS Institute is seeking a detail-oriented SEO Executive specializing in On-Page Optimization to enhance website visibility and drive organic traffic. The ideal candidate will have a Bachelor's degree and 1-3 years of SEO experience, proficient in Google Analytics and other SEO tools. Responsibilities include conducting SEO audits, optimizing website content, and collaborating with cross-functional teams. This position is pivotal in enhancing user experience and lead generation within the growing EdTech sector.

Qualifications

• 1–3 years of proven experience as an SEO Executive in a relevant field.
• Strong understanding of on-page optimization strategies and Google algorithms.
• Proficiency in SEO tools and analytics platforms.

Responsibilities

• Conduct comprehensive on-page SEO audits and implement optimization strategies.
• Optimize website content and manage internal linking structures.
• Collaborate with teams to ensure SEO best practices are followed.

Skills

On-page SEO techniques

Google ranking factors

Keyword optimization

Google Analytics

Content optimization

Analytical skills

Attention to detail

SEO tools (SEMrush, Ahrefs, etc.)

Collaboration with content teams

Education

Bachelor’s degree in Marketing or related field

Tools

SEMrush

Google Analytics

Google Search Console

Job description

Location: G-38, Ground Floor, Sec-3-Noida-201301, Behind HCL Building, Near the metro station Noida Sec-16

Job Summary: We are looking for a detail-oriented SEO Executive specializing in On-Page Optimization to join our growing EdTech team. The ideal candidate will be responsible for implementing and managing on-page SEO strategies that improve website visibility, optimize content performance, and enhance the overall user experience, ultimately driving organic traffic and lead generation.

Department: Digital Marketing

Key Responsibilities

• Conduct comprehensive on-page SEO audits and implement optimization strategies.
• Optimize website content, meta titles, descriptions, headers, alt tags, and internal linking structure.
• Collaborate with content writers and developers to ensure SEO best practices are applied.
• Perform keyword research and integrate high-performing keywords into content.
• Monitor website performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Improve website speed, mobile responsiveness, and overall technical SEO factors affecting on-page ranking.
• Create and maintain SEO-friendly URLs, sitemaps, and schema markup.
• Track, analyze, and report on key SEO metrics to measure performance and ROI.
• Stay updated with the latest SEO trends, Google algorithm updates, and EdTech industry practices.

Required Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Information Technology, or a related field.
• 1–3 years of proven experience as an SEO Executive (On-Page), preferably within the EdTech industry.
• Strong understanding of on-page SEO techniques, Google ranking factors, and keyword optimization.
• Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Yoast SEO, or Screaming Frog.
• Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress, Drupal).
• Proficiency in Google Analytics, Google Search Console, and keyword research tools.
• Excellent English writing skills with the ability to create and optimize content.
• Solid knowledge of on-page optimization strategies.
• Familiarity with Google algorithm updates and their impact on SEO performance.
• Good understanding of EXL (if this refers to a specific tool/process, clarify in JD).
• Strong time management and organizational skills.

Preferred Skills

• Strong analytical and problem-solving skills.
• Ability to work independently as well as collaboratively with cross-functional teams.
• Excellent written and verbal communication skills.
• Attention to detail and time management to meet deadlines.