SEO & AI Search Specialist (Organic Growth)

Alphaspec Consulting; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Alphaspec Consulting is seeking a growth-minded SEO Specialist to drive AI-powered discovery, visibility, and meaningful growth for an education brand. You will plan and execute strategies to boost organic visibility, manage technical and on-page SEO, and collaborate across content and development teams.

Ideal candidates have 2+ years of hands-on SEO, strong analytics, and experience with WordPress and SEO plugins. Familiarity with AI tools and local SEO will be a plus.

Qualifications

• 2+ years of hands-on SEO experience including technical SEO.
• Proficiency with GA4, GSC, Ahrefs, SEMrush or similar tools.
• Experience with WordPress, SEO plugins (Yoast/Rank Math) and site optimisation.
• Strong keyword research, on-page/off-page SEO, analytics and content optimisation.

Responsibilities

• Plan and execute SEO strategies to improve organic visibility, traffic and conversions.
• Manage technical, on-page and off-page SEO, including audits and optimisation.
• Drive keyword research, content strategy, internal linking and topical authority.
• Explore AI-driven search optimisation (AEO, GEO) for platforms like ChatGPT, Gemini and Google AI Search.
• Analyse performance using GA4, GSC, Ahrefs, SEMrush and other tools.
• Collaborate with content, development and digital marketing teams.
• Monitor competitors and search algorithm updates.
• Support local SEO and organic lead generation initiatives.

Skills

SEO Strategy

Keyword Research

Content Optimisation

Analytical mindset

Independent Project Ownership

Education/EdTech experience

AEO/GEO experience

Google Ads experience

HTML/CSS

Tools

GA4

Google Search Console

Ahrefs

SEMrush

WordPress

Yoast/Rank Math

Job description

We are looking for a growth-minded SEO Specialist who understands that modern search goes beyond Google rankings to AI-powered discovery, visibility and meaningful business growth.

Role & Responsibilities

• Plan and execute SEO strategies to improve organic visibility, qualified traffic and conversions.
• Manage technical, on-page and off-page SEO, including website audits and optimisation.
• Drive keyword research, content strategy, internal linking and topical authority.
• Explore AEO, GEO and AI Search Optimisation for platforms like ChatGPT, Gemini and Google AI Search.
• Analyse performance using GA4, GSC, Ahrefs, SEMrush and other SEO tools.
• Collaborate with content, development and digital marketing teams.
• Monitor competitors, algorithm updates and emerging search trends.
• Support local SEO, digital PR and organic lead-generation initiatives.

Skills & Qualifications

• Must-Have
• 2+ years of hands-on SEO experience, including technical SEO.
• Proficiency in Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush or similar tools.
• Experience with WordPress, SEO plugins (Yoast/Rank Math) and website optimisation.
• Strong understanding of keyword research, technical SEO, content optimisation and analytics.
• Working knowledge of AI tools such as ChatGPT and Gemini.
• Analytical mindset, proactive approach and ability to independently drive projects.
• Preferred
• Experience in Education/EdTech.
• Experience with AEO/GEO.
• Experience with Google Ads.
• Experience with digital PR.
• Basic HTML/CSS.

Benefits & Culture Highlights

• Opportunity to own and shape organic growth for an established education brand.
• Work on next-generation SEO, AI Search and emerging technologies.
• Collaborate with an in-house digital, content and development team.
• Strong learning opportunities, creative freedom and scope to grow into a strategic SEO role.