AI Search & GEO Growth Specialist

JoVE; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive compensation package

Impact on science education and global

Job summary

JoVE is seeking a results-driven AI Search & GEO Specialist with 5+ years of SEO experience, including hands-on AEO/GEO, to enhance visibility and referrals across AI-driven platforms. You’ll work with engineering, content, product, and marketing teams to optimize content for AI-powered discovery and performance.

Responsibilities include planning end-to-end AEO/GEO strategies, conducting technical audits, and building dashboards to track AI referral traffic and conversions.

Qualifications

• 5+ years of SEO experience with hands-on AEO/GEO or AI search visibility work.
• Proven track record of driving organic growth on large, content-heavy sites.
• Strong technical SEO expertise: crawling, indexing, rendering, structured data, canonicalization.
• Solid understanding of AI search, LLMs, and retrieval-augmented generation.
• Familiarity with AI crawlers, robots.txt, and content access policies.
• Experience designing experiments with measurable business impact.
• Proficiency with SEO analytics tools (GSC, GA4, Semrush, Ahrefs, Screaming Frog).
• Experience with AI visibility platforms (Profound, Peec AI, Semrush AI Visibility) is a plus.

Responsibilities

• Plan, implement, and manage end-to-end AEO/GEO strategies to grow visibility and referrals from AI search platforms.
• Identify high-value topics and intents for AI-generated answers.
• Monitor AI visibility, brand mentions, and share of voice vs competitors.
• Perform technical audits to improve crawler access, rendering, and site structure.
• Collaborate with content teams to optimize content for AI-driven discovery.
• Develop scalable AEO/GEO guidelines for teams.
• Design and run controlled experiments with baselines and metrics.
• Build dashboards and attribution models for AI referral traffic.
• Work with engineering, product, editorial, and marketing to implement improvements.
• Stay updated with AI search platform changes and citation behavior.
• Own AI search KPIs and continuously optimize performance.

Skills

SEO experience

AEO/GEO

Technical SEO

Content strategy

Analytics

SQL/Python basics

Tools

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

Job description

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientifi c research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offi ces in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are looking for a results-driven and strategic AI Search & GEO Specialist with 5+ years of SEO experience, including at least 2 years of hands‑on work in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). The ideal candidate has a strong foundation in technical SEO, content strategy, experimentation, and analytics, and understands how AI-powered search platforms discover, retrieve, and cite content.

You’ll be responsible for improving visibility, citations, and qualified referral traffic across AI-driven platforms such as ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. This role requires someone who can work cross‑functionally with engineering, content, product, and marketing teams while staying deeply analytical and up to date on how AI search is evolving.

Responsibilities

• Plan, implement, and manage end‑to‑end AEO/GEO strategies to grow visibility, citations, and referral traffic from AI-powered search platforms.
• Identify high‑value topics, questions, and user intents where content should appear in AI-generated answers.
• Monitor AI visibility, brand mentions, citation frequency, and share of voice against competitors.
• Conduct technical audits to find and fix barriers that stop AI systems from accessing and understanding content, including crawler access, rendering, structured data, and site architecture.
• Collaborate with content teams to optimize existing and new content for AI-driven discovery while maintaining quality and accuracy.
• Develop scalable AEO/GEO guidelines and best practices for teams to apply consistently across content.
• Design and run controlled experiments with clear baselines and success metrics, then scale the approaches that work.
• Build dashboards and attribution models to track AI referral traffic, engagement, and conversions separately from traditional organic search.
• Work cross‑functionally with engineering, product, editorial, and marketing teams to prioritize and implement improvements.
• Stay current with AI search platform changes, crawler policies, and citation behavior, and adjust strategy proactively.
• Take ownership of AI search KPIs and continuously test, iterate, and optimize for performance.

Requirements

• 5+ years of SEO experience, including at least 2 years of hands‑on AEO/GEO or AI search visibility work.
• Proven track record of driving organic growth on large, content-heavy websites.
• Strong expertise in technical SEO, including crawling, indexing, JavaScript rendering, structured data, and canonicalization.
• Solid understanding of how AI search, LLMs, and retrieval-augmented generation (RAG) work.
• Familiarity with AI crawlers, robots.txt controls, and content access policies.
• Experience designing experiments and showing measurable business impact.
• Proficiency with SEO and analytics tools such as Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog.
• Experience with AI visibility platforms such as Profound, Peec AI, or Semrush AI Visibility is a plus.
• Working knowledge of SQL, Python, or APIs for analysis and automation is a plus.
• Experience in scientific publishing, academic content, or EdTech is a plus.
• Strong analytical mindset and ability to turn data into clear recommendations.
• Self-starter with an ownership mindset, able to manage multiple projects and communicate well across teams.

Benefits

• A competitive compensation package.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.