Primary Responsibility:
The Growth SEO Executive will be responsible for improving the companys organic visibility, website traffic, keyword rankings, and lead generation through effective SEO and growth strategies.
AI SEO & Search Optimization
- Implement AI SEO strategies to improve website visibility across AI-powered search engines and platforms.
- Optimize website content for AI-driven search results, Google AI Overviews, and conversational search.
- Research and identify opportunities to improve brand visibility in AI-generated search responses.
- Use AI tools for keyword research, content optimization, competitor analysis, and SEO automation.
- Develop structured, high-quality, and search-friendly content that supports AI search visibility.
- Monitor emerging AI SEO trends and implement new strategies to improve organic traffic, brand visibility, and lead generation.
- Analyze AI search performance and continuously improve content and SEO strategies for business growth.
Key Responsibilities
- Execute SEO strategies to improve organic traffic and search visibility.
- Conduct keyword research and identify new growth opportunities.
- Handle on-page, off-page, and technical SEO activities.
- Optimize website pages, content, meta tags, internal linking, and other SEO elements.
- Monitor keyword rankings, organic traffic, leads, and conversions.
- Analyze SEO performance using Google Search Console, Google Analytics, and other SEO tools.
- Identify and implement opportunities to increase organic leads and conversions.
- Conduct competitor analysis and identify SEO growth opportunities.
- Coordinate with content writers, developers, designers, and other teams when required.
- Create and optimize SEO-friendly content in coordination with the content team.
- Track SEO campaigns and prepare regular performance reports.
- Stay updated with search-engine algorithm updates and current SEO practices.
- Continuously test, analyze, and improve SEO strategies for business growth.
Required Skills
- Strong understanding of SEO and digital marketing fundamentals.
- Hands-on experience in on-page, off-page, and technical SEO.
- Knowledge of Google Search Console, Google Analytics, keyword-research tools, and SEO tools.
- Good understanding of keyword rankings, organic traffic, leads, and conversions.
- Ability to analyze data and identify growth opportunities.
- Good content optimization and competitor-analysis skills.
- Strong communication, coordination, and task-management skills.
- Ability to execute SEO strategies independently and focus on measurable growth.