AI Search & Website Growth Manager

IT Education Centre; Maharashtra; On-site; INR 600,000 - 900,000; Full time

Job summary

IT Education Centre in Pune is seeking an AI Search & Website Growth Manager to drive organic visibility on AI-powered search platforms and traditional engines. The role focuses on website SEO, content optimization, and GEO strategies.

You will research keywords, analyze performance via Google Search Console and Analytics, coordinate with content and development teams, and stay ahead of AI-driven changes in search.

Qualifications

• Strong SEO expertise with AI-driven search strategies.
• Experience optimizing content for AI-powered discovery.
• Proficient in keyword research and search intent.
• Familiar with tech SEO audits, schema, and site structure.
• Hands-on with SEO tools like Ahrefs, SEMrush, Screaming Frog.

Responsibilities

• Develop and execute website SEO & organic growth strategies.
• Improve website visibility in AI-generated search results and AI search platforms.
• Work on AI Search Optimization / GEO.
• Optimise website content to improve chances of being referenced by AI search engines.
• Conduct keyword, search-intent and competitor research.
• Optimise website structure, landing pages, course pages and blogs.
• Improve on-page SEO, technical SEO and internal linking.
• Identify and fix website SEO issues affecting crawling, indexing and rankings.
• Work on schema markup / structured data and content structure.
• Optimise content for featured snippets, People Also Ask and AI-generated answers.
• Develop an effective content strategy for search-driven traffic.
• Analyse website performance through Google Search Console, Google Analytics and SEO tools.
• Monitor organic rankings, impressions, clicks, indexed pages and conversions.
• Identify opportunities to increase organic leads and website enquiries.
• Coordinate with content and development teams for website improvements.
• Continuously research how AI search is changing user behaviour and search visibility.

Skills

SEO & Technical SEO

GEO / AI Search Optimization

AI search platforms

Keyword research & search intent

Website content optimisation

Technical SEO

Internal linking & site architecture

Schema / structured data

Google Search Console

Google Analytics

Ahrefs

SEMrush

Screaming Frog

HTML/CSS basics

Analytical/problem-solving

Tools

Ahrefs

SEMrush

Screaming Frog

Google Analytics

Google Search Console

Job description

Job Description – AI Search & Website Growth ManagerPosition: AI Search & Website Growth Manager

Job Description – AI Search & Website Growth ManagerPosition: AI Search & Website Growth Manager
Department: Digital Marketing
Experience: 3–6 Years
Location: Pune
Mode - Work from Office
Employment Type: Full-Time
About The Role
We are looking for an experienced AI Search & Website Growth Manager who will be responsible for improving our website’s visibility, organic presence and discoverability across AI-powered search platforms and traditional search engines.
This role is purely focused on website, SEO, content optimisation and AI search visibility. It does not involve Social Media, Google Ads, or Google My Business management.

Key Responsibilities

• Develop and execute website SEO & organic growth strategies
• Improve website visibility in AI-generated search results and AI search platforms
• Work on AI Search Optimization / Generative Engine Optimization (GEO)
• Optimise website content to improve chances of being referenced, cited and recommended by AI search engines
• Conduct keyword, search-intent and competitor research
• Optimise website structure, landing pages, course pages and blogs
• Improve on-page SEO, technical SEO and internal linking
• Identify and fix website SEO issues affecting crawling, indexing and rankings
• Work on schema markup / structured data and content structure
• Optimise content for featured snippets, People Also Ask and AI-generated answers
• Develop an effective content strategy for search-driven traffic
• Analyse website performance through Google Search Console, Google Analytics and SEO tools
• Monitor organic rankings, impressions, clicks, indexed pages and conversions
• Identify opportunities to increase organic leads and website enquiries
• Coordinate with the content and development teams for website improvements
• Continuously research how AI search is changing user behaviour and search visibility

Required Skills

• Strong understanding of SEO & Technical SEO
• Hands-on experience with GEO / AI Search Optimization
• Understanding of how Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI search platforms discover and present information
• Strong knowledge of keyword research and search intent
• Website content optimisation
• Technical SEO & website audits
• Internal linking and site architecture
• Schema / structured data
• Google Search Console & Google Analytics
• Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, etc.
• Basic understanding of HTML, CSS and website structure
• Strong analytical and problem-solving skills

What This Role Is NOT

• Social Media Marketing
• Google Ads / PPC
• Facebook / Instagram Ads
• Google My Business / Local SEO
• Social Media Management

Key Performance Indicators (KPIs)

• Growth in organic website traffic
• Improvement in keyword rankings
• Increase in AI search visibility / mentions
• Growth in AI-referred website traffic
• Improvement in indexed & ranking pages
• Organic lead generation
• Growth in impressions and CTR
• Website conversion improvement
• Growth in high-intent search traffic

Ideal Candidate

The ideal candidate should be someone who is deeply interested in the future of search, understands how traditional SEO is evolving with AI, and can turn website content into a strong source of organic traffic, AI visibility and qualified leads.
If you are passionate about SEO, websites and the future of AI-powered search, we would love to hear from you.