SEO & AEO Executive

Edulab; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Edulab in Mumbai, India is seeking an experienced SEO specialist to enhance organic visibility across our web properties. You will conduct keyword research, optimise on-page elements and coordinate technical fixes to improve crawlability and speed.

This role requires collaboration with content and development teams to implement data-driven SEO strategies. The ideal candidate has at least 2 years of hands-on SEO, familiarity with Search Console and GA4, and knowledge of popular tools like Ahrefs,

Qualifications

• Minimum 2 years hands-on SEO experience.
• Familiar with Google Search Console and GA4.
• Experience with on-page and technical SEO.
• Knowledge of HTML/CSS and WordPress is a plus.
• Awareness of AI search and AI Overviews is a plus.

Responsibilities

• Conduct keyword research and search-intent analysis for website pages and content.
• Implement on-page SEO, including title tags, meta descriptions, headings, internal links and image optimisation.
• Conduct routine technical SEO checks and coordinate fixes for indexing, crawlability, broken links, mobile usability and site speed.
• Help optimise content for featured snippets, AI Overviews and answer engines using clear, helpful, well-structured content.
• Implement or coordinate relevant schema/structured data with guidance from the development team where needed.
• Monitor organic rankings, traffic, impressions, clicks and conversions using Google Search Console and GA4.
• Prepare periodic SEO reports with key observations, opportunities and practical action items.
• Conduct competitor and content-gap analysis to identify organic-growth opportunities.
• Collaborate with content, digital marketing and development teams to implement SEO recommendations.

Skills

Hands-on SEO

Keyword research

Content optimization

Education

Graduate degree (Marketing/Comms/IT/CA)

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Job description

Compensation

As per experience, skill set and industry standards

Key Responsibilities

• Conduct keyword research and search-intent analysis for website pages and content.
• Implement on-page SEO, including title tags, meta descriptions, headings, internal links and image optimisation.
• Conduct routine technical SEO checks and coordinate fixes for indexing, crawlability, broken links, mobile usability and site speed.
• Help optimise content for featured snippets, AI Overviews and answer engines using clear, helpful, well-structured content.
• Implement or coordinate relevant schema/structured data with guidance from the development team where needed.
• Monitor organic rankings, traffic, impressions, clicks and conversions using Google Search Console and GA4.
• Prepare periodic SEO reports with key observations, opportunities and practical action items.
• Conduct competitor and content-gap analysis to identify organic-growth opportunities.
• Collaborate with content, digital marketing and development teams to implement SEO recommendations.

Educational Qualification

• Graduate degree in any discipline; Marketing, Communications, IT or Computer Applications is preferred.

Required Skills

• At least 2 years of hands-on SEO experience.
• Working knowledge of Google Search Console and GA4; familiarity with tools such as Ahrefs, Semrush or Screaming Frog is an advantage.
• Practical understanding of on-page SEO and basic technical SEO; off-page SEO/link-building awareness is useful.
• Basic familiarity with HTML/CSS and CMS platforms such as WordPress is an advantage, not a requirement to be a developer.
• Awareness of AI search, AI Overviews and Answer Engine Optimisation (AEO), with willingness to learn as practices evolve.
• Ability to interpret data, prepare reports and communicate recommendations clearly.

Preferred Certification / Additional Advantage

• Preferred, not mandatory: Google Analytics certification via Skillshop and/or a relevant SEO course from Semrush Academy.