HTML 5, SEO, Google Analytics, SEO Tools, Google ADS, CMS, content strategy, SEO gap analysis.
Job Responsibilities
- Perform comprehensive keyword research and competitor analysis to identify opportunities for traffic growth and ranking improvement.
- Implement On-Page SEO strategies: content optimization, meta tags, headings, URL structure, internal linking, schema markup (Schema org), and page speed optimization.
- Execute Off-Page SEO strategies: link building, outreach, backlinks acquisition, and directory submissions.
- Ensure compliance with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles to enhance the trustworthiness and credibility of content.
- Monitor and report on organic search performance metrics including keyword rankings, traffic, impressions, CTR, and conversions.
- Use SEO and analytics tools such as Ahrefs, SEMrush, Metricool, Google Analytics, Google Search Console, and keyword research tools.
- Conduct technical SEO audits: crawl issues, site speed, mobile responsiveness, indexation, and structured data implementation.
- Collaborate with content writers, designers, and developers to align SEO efforts with overall digital marketing campaigns.
- Stay updated with the latest SEO trends, search engine algorithms, and industry best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- 1-2 years of hands‑on experience as an SEO Executive / SEO Analyst / Digital Marketing Executive.
- Strong knowledge of On‑Page SEO, Off‑Page SEO, backlinks, Schema (Schema org), and EEAT in SEO.
- Proven ability to build high‑quality backlinks and optimize content for search engines and users.
- Proficiency in tools such as Ahrefs, SEMrush, Metricool, Google Analytics, Google Search Console, and other SEO software.
- Strong analytical skills with the ability to interpret SEO reports and data.
- Excellent communication, writing, and presentation skills.
- Ability to work independently and collaboratively within a team.
Preferred Skills
- Experience in technical SEO audits and resolving crawl errors, indexing issues, and site architecture problems.
- Familiarity with content strategy, blog optimization, landing page SEO, and local SEO (Google Business Profile optimization).
- Hands‑on experience with competitor analysis, backlink audits, and SEO gap analysis.
- Knowledge of HTML, CSS, CMS platforms (WordPress, Shopify, Wix, etc.).
- Understanding of conversion rate optimization (CRO) and user experience (UX) for SEO.
- Strong reporting and presentation skills to showcase organic growth results.
Key Skills
- HTML 5
- SEO
- Google Analytics
- SEO Tools
- Google ADS
- CMS
- Content strategy
- SEO gap analysis
Desired Candidate Profile
Qualification: Any Graduate / Any Post-graduate.