Senior Territory Sales Executive - Vadodara

Tataconsumer; Vadodara; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tataconsumer in Vadodara is seeking a Senior Area Sales Manager to lead primary and secondary sales, develop the channel partner network, and drive distribution objectives across the territory.

You will analyze sales data, coordinate with CFAs, ensure timely supplies, and coach field teams to achieve strong market penetration, high service levels, and compliant commercial hygiene.

Qualifications

• Develop channel partner network for primary sales
• Drive distribution objectives to expand reach and penetration
• Increase retail outlets for secondary sales and ensure strong service levels
• Utilize technology for placing and tracking retail orders
• Coach field force to improve performance and incentives

Responsibilities

• Primary Sales - develop the channel partner network and implement distribution objectives to drive reach & penetration across the territory
• Secondary sales (Retail Distribution) - increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory
• Customer Service - provide inputs for promotions, activations & demand forecasting; ensure timely submission of stockiest claims with documentation
• Internal Processes - regular analysis of primary & secondary sales data to identify gaps and provide insights; coordinate with CFAs for stock conversion & delivery; liaise with Finance for pricing and settlements
• Innovation and Learning - build capability of indirect sales force through coaching, training and performance reviews

Job description

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Function
General Trade Location
Vadodara Reporting To
Senior Area Sales Manager - Ahmedabad

Job Description

What are the Key Deliverables in this role?

• Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory a
• Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory

Customer Service

• Provide ground-level inputs for promotions, local activations & demand forecasting exercise
• Ensuring timely submission of stockiest claim along with supporting documents adhering to the company’s guidelines

Internal Processes

• Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager
• Timely communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion & delivery
• Co-ordination with Finance team for pricing issues, accounts settlement, claims management

Innovation and Learning

• Capability building of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training.
• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.