Salesforce Marketing Cloud (SFMC) Developer MCP

Zorba AI; Kolkata District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Zorba AI in Kolkata seeks an experienced Technical Salesforce Marketing Cloud (SFMC) Developer with 4+ years of hands-on experience to design, develop, maintain, and optimize the marketing automation foundation.

The role emphasizes SFMC development, automation, integrations, personalization, and real-time customer engagement using AMPScript, SQL, SSJS, Automation Studio, Journey Builder, APIs, and data architecture.

Qualifications

• 4+ years of hands-on SFMC experience.
• MCP certification is mandatory.

Responsibilities

• Design, develop, maintain, and optimize SFMC solutions.
• Build advanced automations using SQL, AMPScript, SSJS, and Automation Studio.
• Create REST/SOAP API integrations between SFMC and external platforms.
• Design customer journeys using Journey Builder.
• Develop personalization with AMPScript and Dynamic Content.
• Configure real-time/event-based triggers for communications.
• Work with Data Extensions and related SFMC data models.
• Document architecture, data flows, and development best practices.

Skills

SFMC fundamentals

AMPScript

SQL

SSJS

Automation Studio

Journey Builder

REST/SOAP API integrations

Education

MCP Certification

Tools

Email Studio

Data Extensions

Contact Builder

CloudPages

Job description

About The Role

We are seeking a Technical Salesforce Marketing Cloud (SFMC) Developer with 4+ years of hands‑on experience to design, develop, maintain, and optimize the technical foundation of our marketing automation ecosystem.

The candidate will be responsible for Salesforce Marketing Cloud development, automation, integrations, personalization, and real‑time customer engagement solutions. The role requires strong technical expertise in AMPScript, SQL, SSJS, Automation Studio, Journey Builder, APIs, and SFMC data architecture.

MCP is mandatory for this role.

Key Responsibilities

• Design, develop, maintain, and optimize Salesforce Marketing Cloud (SFMC) solutions.
• Develop advanced marketing automations using SQL, AMPScript, SSJS, and Automation Studio.
• Build and manage REST/SOAP API integrations between SFMC and external platforms.
• Design and implement customer journeys using Journey Builder.
• Develop personalization solutions using AMPScript, Dynamic Content, and audience segmentation.
• Configure and manage real‑time/event‑based triggers for customer communications.
• Work with Data Extensions, Contact Builder, synchronized data sources, and relational data models.
• Develop and maintain custom solutions such as CloudPages, custom preference centers, data extensions, and microservices integrations.
• Troubleshoot SFMC platform, automation, integration, and data‑related issues.
• Optimize query performance, automations, data processing, and overall platform scalability.
• Collaborate with Marketing, CRM, Data, and Integration teams to translate business requirements into scalable technical solutions.
• Document architecture, data flows, integrations, technical processes, and development best practices.
• Support SFMC releases, enhancements, production issues, and platform upgrades.
• Stay current with Salesforce Marketing Cloud capabilities and MarTech innovations and recommend improvements.

Mandatory Technical Skills

• 4+ years of hands‑on experience in Salesforce Marketing Cloud (SFMC).

Strong Experience With

• Email Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Data Extensions
• Strong proficiency in AMPScript and SQL.
• Hands‑on experience with REST and SOAP API integrations.
• Experience with real‑time/event‑triggered communications.
• Strong understanding of SFMC data models, segmentation, relational data design, and audience management.
• Experience with MCP – Mandatory.
• Experience designing and troubleshooting complex marketing automations and integrations.
• Skills: mcp,marketing cloud,salesforce