Senior SEO/GEO & Online Reputation Management (ORM) Executive

8 Insights; New Delhi; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

8 Insights is seeking an experienced Senior SEO & ORM Specialist to lead executive search presence and corporate brand reputation. You will design advanced SEO and reputation strategies, including reverse SEO, entity-focused optimization, and knowledge-graph-driven campaigns.

You will oversee content, digital assets, and PR initiatives across platforms, ensure technical indexing and schema implementation, and provide executive-focused reporting on SERP shifts.

Qualifications

• 4+ years of core SEO experience with at least 2+ years in ORM or executive personal branding.
• Proven track record displacing high-authority media links from Google Page 1.
• Modern algorithm understanding: Helpful Content, SpamBrain, E-E-A-T, Entity-First Search.
• Technical SEO mastery: canonical tags, indexation controls, 301 redirects, Schema.
• Knowledge of Wikipedia, Wikidata, Crunchbase, Medium, and Tier-1 digital PR impact.
• Advanced proficiency in Ahrefs, SEMrush, Moz, Screaming Frog, GSC, and SERP tracking.
• Discretion and confidentiality in handling sensitive corporate/executive information.

Responsibilities

• Develop and execute reverse SEO strategies to suppress negative results for executive keywords.
• Monitor SERP volatility, track keyword movements, and analyze gaps against high-DA outlets.
• Defend brand queries with proactive architectures for executive and corporate reputation.
• Build and rank high-authority digital properties (executive microsites, LinkedIn, Medium, Crunchbase).
• Implement Schema.org data to train Knowledge Graph and secure rich knowledge panels.
• Manage internal linking, redirects, and crawl budget across owned assets.
• Collaborate with PR to publish sponsored content and executive interviews.
• Audit indexing, crawlability, and authority of PR content.
• Guide content teams on authoritative thought leadership and avoid controversial terms.
• Track sentiment and brand mentions using Brand24/Talkwalker or similar tools.
• Prepare executive SERP shift reports for Page 1 and Page 2 movements.
• Perform entity audits to fix negative associations in Knowledge Vault.
• Structure digital asset networks to build long-term domain authority.
• Coordinate rapid-response content during online reputation crises.
• Ensure compliance with search engine guidelines while maximizing algorithmic displacement.

Skills

Reverse SEO

SERP management

Executive branding

Knowledge Graphs

Entity optimization

Digital PR

Schema markup

Ahrefs

SEMrush

Moz

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

Google Search Console

Job description

We're looking for an experienced Senior SEO & Online Reputation Management (ORM) Specialist to manage executive search presence and corporate brand reputation.

The role involves developing and executing advanced SEO, SERP management, executive digital branding, and reputation management strategies. Candidates should have strong hands-on experience in Reverse SEO, including managing challenging search results through credible content strategies, entity-based SEO, and authoritative digital assets.

The ideal candidate will have experience beyond traditional SEO, with a strong understanding of Knowledge Graphs, digital PR, C-suite personal branding, entity optimization, and advanced SERP management.

Responsibilities

• Develop and execute data-driven reverse SEO strategies to suppress negative, outdated, or unfavorable third-party search results for branded and high-profile executive keywords.
• Monitor Google SERP volatility, track target keyword movements, and conduct algorithmic gap analyses against high-DA news publications.
• Formulate proactive defense architectures to protect executive and corporate brand queries from negative search capture.
• Build, optimize, and rank high-authority digital properties (executive microsites, custom domains, Medium, Substack, LinkedIn Newsletters, Crunchbase, verified directories).
• Implement advanced Schema.org structured data (Person, Organization, sameAs, founder, alumniOf) to train the Google Knowledge Graph and secure rich Google Knowledge Panels.
• Supervise internal linking, domain consolidation (301 redirects, canonicalization), and crawl budget management across owned digital assets.
• Collaborate with PR desks to execute high-impact sponsored content, editorial features, and executive interviews across Tier-1 business and mainstream media.
• Audit and guarantee technical indexing, crawlability, and follow-through authority of all published PR content.
• Guide content teams on producing authoritative thought-leadership content that reinforces positive semantic associations while strictly avoiding controversial trigger words.
• Track real-time sentiment, brand mentions, and SERP shifts using enterprise tools (Ahrefs, SEMrush, Google Search Console, Brand24/Talkwalker).
• Prepare executive-ready weekly SERP shift reports detailing position changes across Page 1 and Page 2 for key personal and corporate search queries.
• Perform deep diagnostic entity audits to identify and fix negative contextual associations in Google Knowledge Vault.
• Structure high-equity digital asset networks that build long-term domain authority and rank insulation.
• Coordinate rapid-response content publishing during emerging online reputation crises.
• Ensure full compliance with search engine guidelines while maximizing algorithmic displacement impact.

Requirements

• 4+ years of core SEO experience, with at least 2+ years dedicated to Online Reputation Management (ORM) or executive personal branding.
• Proven Track Record: Demonstrable case studies where you successfully displaced or pushed down high-authority media links (DA 75+) from Google Page 1.
• Modern Algorithm Expertise: Deep understanding of Google’s modern quality systems (Helpful Content System, SpamBrain, E-E-A-T, and Entity-First Search).
• Technical SEO Proficiency: Mastery of canonical tags, indexation controls, crawl budget optimization, server redirects (301s), and Schema markup implementation.
• Understanding of Media & Platforms: Clear understanding of how platforms like Wikipedia, Wikidata, Crunchbase, Medium, and Tier-1 digital PR affect Google's Knowledge Vault.
• Tools Mastery: Advanced proficiency in Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, and SERP tracking platforms.
• Deep familiarity with digital PR syndication, wire distribution services, and sponsored authority placements.
• High degree of discretion, confidentiality, and maturity in managing sensitive corporate and executive information.