Brand Reputation Manager (SEO & PR)

Weekday AI; India; À distance; INR 300 000 - 2 500 000; Plein temps

Résumé du poste

Weekday AI is seeking a Brand Reputation, SEO & PR Manager to own the organisation's digital presence from search engines to media. This fully remote role focuses on improving brand visibility, managing reputation risks, and driving high-quality content and PR initiatives that strengthen narratives.

The ideal candidate combines SEO, GEO, digital PR, content strategy, and crisis response with execution focus and measurable outcomes.

Qualifications

• 3+ years of hands-on experience in online reputation management, SEO, digital PR, or brand communications.
• Proven ability to improve brand visibility in search results and manage reputation risks.
• Strong knowledge of GEO, AI search, LLM discovery and emerging search behaviour.

Responsabilités

• Own and improve the brand's Page One search presence across Google and other ecosystems.
• Develop strategies to ensure top results are authoritative and trusted.
• Claim and maintain profiles across LinkedIn, Medium, directories and review sites.
• Monitor brand mentions, reviews, media coverage, and reputation signals.
• Create SEO-optimised content to strengthen positive narratives and visibility.
• Build a content defence using editorial content, digital PR and organic search.
• Develop relationships with journalists and high-authority sites for press mentions.
• Prepare rapid-response content and PR plans for reputation risks.

Connaissances

SEO

Digital PR

Brand reputation

Content strategy

Outils

Google Alerts

Mention

Brand24

Description du poste

This role is for one of the Weekday's clients

Salary range: Rs 3000000 - Rs 25000000 (ie INR 3-25 LPA)

Experience: 3+ yrs

Location: Remote (India), remote (united states)

Job Type: Full Time

We are looking for a highly strategic and execution-focused Brand Reputation, SEO & PR Manager to own and strengthen the organisation's digital reputation across search engines, online platforms, media, and customer communities.

This is a hands‑on role focused on building a strong, authoritative, and resilient digital presence. You will take ownership of the brand's search visibility, develop high‑authority content and PR initiatives, strengthen positive brand narratives, and proactively identify and address reputation risks.

The ideal candidate combines expertise in SEO, Generative Engine Optimization (GEO), digital PR, online reputation management, content strategy, and crisis response with a strong bias toward measurable execution.

KEY RESPONSIBILITIES

• Own and continuously improve the brand'sPage One search presenceacross Google and other relevant search ecosystems.
• Develop strategies to ensure top search results are dominated by authoritative, accurate, and trusted brand or third‑party properties.
• Claim, optimise, maintain, and regularly refresh profiles acrossLinkedIn, Medium, industry directories, review platforms, and other high‑authority websites.
• Monitor brand search results, online mentions, reviews, media coverage, and reputation signals across relevant digital channels.
• Develop and publish high-quality,SEO‑optimised contentdesigned to strengthen positive brand narratives and improve search visibility.
• Build a content defence strategy that supports reputation protection through authoritative websites, editorial content, digital PR, and organic search.
• Develop relationships with journalists, industry publications, influencers, and high‑authority websites to secure relevantpress mentions, guest posts, and earned media opportunities.
• Develop rapid‑response content and PR strategies when reputation risks or negative narratives emerge.
• Coordinate multiple content assets and distribution channels to strengthen positive search visibility during reputation challenges.
• Build and grow a genuinecustomer advocacy communitythat encourages satisfied customers to share authentic experiences.
• Work with Customer Success and other teams to identify brand advocates and develop appropriate advocacy initiatives.
• Encourage positive customer stories, reviews, testimonials, and community participation while maintaining authenticity and compliance with platform policies.
• Develop and maintain reputation monitoring systems using tools such asGoogle Alerts, Mention, Brand24, or similar platforms.
• Identify emerging reputation risks, negative narratives, search trends, and potential digital threats.
• Track SEO, reputation, content, media, and search performance metrics and use insights to improve strategy.
• Research developments inSEO, AI search, LLM‑driven discovery, GEO, digital PR, and reputation management.
• Adapt strategies proactively as search algorithms, platform policies, AI search behaviour, and online trends evolve.
• Collaborate with internal teams to align reputation, SEO, content, customer experience, and communications initiatives.
• Develop scalable processes and systems that improve the organisation's ability to protect and strengthen its digital reputation.

WHAT MAKES YOU A GREAT FIT

• 3+ years of hands‑on experiencein online reputation management, SEO, digital PR, brand communications, or a closely related field.
• Proven track record of improving and managingbrand visibility and reputation across search results.
• Strong expertise inSEO, content strategy, technical search fundamentals, and search reputation management.
• Practical understanding ofGenerative Engine Optimization (GEO), AI‑powered search, LLM discovery, and emerging search behaviour.
• Experience developing high‑authority content strategies and securing relevant digital PR or media placements.
• Strong understanding of online reputation risks, search result management, brand monitoring, and crisis response.
• Experience using reputation and monitoring platforms such asGoogle Alerts, Mention, Brand24, or equivalent tools.
• Proven ability to respond quickly and strategically to reputation threats and emerging issues.
• Strong content development and editorial judgement with the ability to create compelling, credible, and search‑optimised content.
• Experience building relationships with journalists, publications, industry websites, communities, or other external stakeholders.
• Understanding of customer advocacy, community building, reviews, testimonials, and authentic brand storytelling.
• Strong analytical skills with the ability to interpret search, content, reputation, and engagement data.
• Highly proactive and execution‑oriented, with the ability to move quickly from strategy to implementation.
• Strong research skills and a willingness to continuously experiment with emerging SEO, AI, and digital reputation techniques.
• Excellent written and verbal communication skills.
• Ability to work independently, manage priorities, and operate effectively in afully remote environment.
• Strong judgement, discretion, resilience, and ownership when handling sensitive brand and reputation matters.
• Comfortable working directly with senior leadership and communicating reputation risks, opportunities, priorities, and results clearly.