Senior Sales Manager

TECHADEMY; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Techademy is seeking a high-ownership Senior Manager – Sales to lead and scale its B2C sales function. This role focuses on revenue growth, improving conversions, and building a high-performing team through managers and team leaders.

You will own the end-to-end funnel, drive data-driven decisions, collaborate with Marketing and Product, and foster a culture of accountability and execution in a fast-growing EdTech startup.

Qualifications

• 4+ years total sales experience, with at least 3 years in B2C EdTech sales.
• Experience leading large sales teams through managers and team leaders.
• Proven track record of achieving revenue targets.
• Experience selling career-oriented programs to college students, freshers, graduates.
• Strong high-ticket consultative selling and enrollment-driven sales models.
• Experience managing high-volume leads, large sales funnels, and dashboards.
• Leadership, coaching, stakeholder management, conflict-resolution skills.
• Forecasting, analytics, and commercial acumen.
• Thrives in a fast-paced, high-growth startup environment.

Responsibilities

• Revenue strategy & ownership: own revenue and enrollment targets for the B2C sales function and develop growth plans.
• Lead, coach, and scale a large B2C sales organisation through managers and team leaders.
• Own the complete sales funnel from lead to enrollment and optimise conversions.
• Build scalable sales processes, SOPs, and performance dashboards; ensure forecasting accuracy.
• Collaborate with Marketing, Product, and Operations to improve lead quality and conversion.
• Foster a culture of accountability, urgency, and ethical selling across the team.

Skills

Sales leadership

B2C EdTech sales

Forecasting

Analytical thinking

Stakeholder management

Coaching & mentoring

Cross-functional collaboration

Tools

CRM software

Data dashboards

Job description

Techademy is looking for a high-ownership Senior Manager – Sales to lead and scale its B2C sales function. This role will be responsible for driving revenue growth, improving conversion rates, building a high-performing sales organisation, and establishing a strong culture of accountability and execution.

The ideal candidate should have extensive experience in B2C EdTech sales, a proven track record of achieving revenue targets, and the ability to lead large sales teams through managers and team leaders. Experience selling career-oriented programs to college students, freshers, and graduates is essential.

Key Responsibilities

1. Revenue Strategy & Business Ownership - Own overall daily, weekly, monthly, and quarterly revenue and enrollment targets for the B2C sales function. Develop and execute sales strategies to achieve business growth and revenue objectives. Monitor individual, team, and overall business performance against targets. Identify revenue gaps, conversion bottlenecks, and growth opportunities, and implement corrective actions. Take ownership of high-value deals, critical closures, and escalations to maximise revenue.

2. Sales Team Leadership & Development - Lead, coach, and scale a large B2C sales organisation comprising Business Development Managers, Team Leaders, Senior BDAs, and BDAs. Drive performance through managers and team leaders while maintaining visibility into frontline sales execution. Establish clear performance expectations, productivity benchmarks, and accountability across teams. Conduct regular business reviews, leadership huddles, and performance discussions. Identify high-potential employees, develop future leaders, and implement structured performance improvement plans for underperformers.

3. Funnel Management & Conversion Optimisation - Own the complete sales funnel: Lead Assignment → Counselling → Demo → Follow-ups → Closure. Analyse conversion rates, lead response time, counselling effectiveness, demo-to-enrollment ratio, and overall sales productivity. Develop strategies to improve lead-to-admission conversion and reduce lead leakage. Ensure consistent CRM hygiene, accurate pipeline reporting, and disciplined follow-up practices. Use data-driven insights to optimise team productivity and revenue per lead.

4. Sales Process & Operational Excellence - Build scalable sales processes, standard operating procedures, and performance dashboards. Establish daily, weekly, and monthly reporting mechanisms to track business performance. Ensure consistency in counselling quality, program positioning, objection handling, and ethical selling. Improve forecasting accuracy and proactively address risks to revenue achievement. Work with Sales Operations to improve lead allocation, capacity planning, and team productivity.

5. Cross-functional Collaboration - Work closely with Marketing to improve lead quality, campaign performance, and sales-marketing alignment. Collaborate with Product and Academic teams to address customer objections and improve program positioning. Partner with Operations to ensure a smooth admission journey and timely resolution of student concerns. Share market intelligence, competitor insights, customer feedback, and emerging sales trends with leadership.

6. Culture, Accountability & Growth - Build a high-performance sales culture focused on ownership, urgency, collaboration, and ethical selling. Drive accountability at every level of the sales organisation. Motivate teams to consistently achieve and exceed revenue and enrollment targets. Lead by example through strong execution, data-driven decision-making, and effective people management. Contribute to business planning, hiring strategy, team expansion, and long-term sales growth.

Requirements

• 4+ years of overall sales experience, with at least 3 years in B2C EdTech sales.
• Proven experience managing large sales teams, preferably through Business Development Managers or Team Leaders.
• Demonstrated success in achieving and exceeding individual and team revenue targets.
• Mandatory experience selling career-oriented programs to college students, freshers, and graduates.
• Strong understanding of high-ticket consultative selling, lead conversion, and enrollment-driven sales models.
• Experience managing high-volume leads, large sales funnels, and performance dashboards.
• Excellent leadership, coaching, stakeholder management, and conflict-resolution skills.
• Strong analytical ability, forecasting skills, and commercial acumen.
• Ability to thrive in a fast-paced, high-growth startup environment.