Senior Sales Development Representative

Increff; Bengaluru; On-site; INR 360,000 - 480,000; Full time

Job summary

Increff, Bengaluru-based, is seeking a Sales Development Representative to drive the top of our outbound funnel. You will onboard and enable agency partners to generate qualified leads, and run your own outbound motion through cold calls, personalized email campaigns, and LinkedIn outreach.

Once you generate a qualified lead and book a discovery meeting, you will hand it off to an Account Executive with all context documented in Salesforce.

Qualifications

• 2–4 years of outbound B2B SaaS SDR/BDR experience with a track record of meeting targets.
• Confident cold caller who engages and qualifies senior stakeholders.
• Experience writing and optimizing cold email sequences and LinkedIn outreach.
• Ability to onboard and motivate external agency partners.
• Hands-on proficiency with Apollo.io and Seamless.ai for prospecting.
• Experienced with Salesforce CRM for lead management and pipeline tracking.
• Minimum 15 qualified leads generated per month across own outbound and agency channel.
• Strong written and spoken English; Hindi is a bonus.
• Self-motivated, data-driven, and highly organized.

Responsibilities

• Identify, onboard, and enable agency partners to generate pipeline.
• Run outbound motion: cold calling, tailored email sequences, and LinkedIn outreach to fashion, apparel, FMCG, and retail decision-makers.
• Prospect target accounts using Apollo.io, Seamless.ai, and LinkedIn Sales Navigator; maintain a clean CRM.
• Craft messaging for CXOs, VP Operations, and Supply Chain leaders.
• Qualify prospects against ICP criteria and log all activities in Salesforce.
• Book discovery meetings and hand off to Account Executives with full context.
• Iterate on sequences and agency playbooks based on conversion data.
• Collaborate with Sales & Marketing on territory planning and messaging.

Skills

Outbound B2B SaaS

Cold calling

Email outreach

LinkedIn outreach

Salesforce CRM

Agency partner onboarding

Pipeline management

Data-driven

Tools

Apollo.io

Seamless.ai

LinkedIn Sales Navigator

Salesforce CRM

Job description

Increff is the most preferred retail SaaS partner, solving complex inventory management and supply chain challenges for retailers seeking to revolutionize their supply chains both technologically and operationally.

What We Offer:

Our core focus is on providing innovative retail tech solutions, including merchandising and omnichannel inventory management. These solutions are meticulously designed to cater to the specific needs of brands and retailers, empowering them to thrive in the dynamic marketplace Innovative technology, comprehensive support, and a dynamic environment for career growth.

Our Vision:

To be the most admired retail technology company.

Job Summary:

As a Sales Development Representative (SDR) at Increff, you will drive the top of our outbound sales funnel through two parallel tracks: onboarding and enabling agency partners to generate qualified leads on Increff's behalf, and running your own outbound motion through cold calls, personalized email campaigns, and LinkedIn outreach.

Once you generate a qualified lead and book a discovery meeting, you will hand it off to an Account Executive with all the relevant context documented in Salesforce. This is a high-ownership role where your pipeline contribution is directly visible to leadership.

Responsibilities:

• Identify, onboard, and enable agency partners — trainthem on Increff's ICP and value proposition so they can generate pipelineeffectively.
  
• Run your own outbound motion: cold calling,personalized email sequences, and LinkedIn outreach targeting decision-makersin fashion, apparel, FMCG, and retail.
  
• Prospect target accounts using Apollo.io, Seamless.ai,and LinkedIn Sales Navigator; build and maintain an accurate, up-to-datecontact database.
  
• Craft compelling, tailored messaging for CXOs, VPOperations, Supply Chain Heads, and Merchandising leaders.
  
• Qualify prospects against defined ICP criteria anddocument all activities, leads, and interactions in Salesforce CRM.
  
• Book discovery meetings and hand off warm, well-briefedleads to the Account Executive team with full deal context.
  
• Continuously iterate on outreach sequences and agencyplaybooks based on conversion data and feedback.
  
• Collaborate with Sales and Marketing leadership onterritory planning, campaign alignment, and messaging improvements.
  

Requirements

• 2–4 years of outbound B2B SaaS SDR or BDR experiencewith a demonstrated track record of hitting or exceeding lead generationtargets.
  
• Confident cold caller — you pick up the phone withouthesitation and can engage and qualify senior stakeholders effectively.
  
• Experience writing and optimizing cold email sequencesand LinkedIn outreach campaigns.
  
• Ability to onboard, manage, and motivate externalagency partners toward shared goals.
  
• Hands-on proficiency with Apollo.io and/or Seamless.aifor prospecting and contact enrichment.
  
• Working knowledge of Salesforce CRM — creating andupdating leads, logging call/email activities, and managing pipeline stagesaccurately.
  
• Minimum 15 qualified leads generated per month acrossown outbound and agency channel.
  
• Meeting booking rate and pipeline contribution reviewedon a monthly and quarterly basis.
  
• Salesforce hygiene maintained at 100% — all leads andactivities logged within 24 hours.
  
• Prior exposure to retail, fashion, apparel, FMCG, orsupply chain SaaS is a strong advantage.
  
• Excellent written and spoken communication skills inEnglish; Hindi proficiency is a bonus.
  
• Self-motivated, data-driven, and highly organized — youown your numbers and your pipeline.