Business Development Associate

Umanist NA; Ghaziabad District; On-site; INR 420,000 - 660,000; Full time

Job summary

Umanist NA is seeking a driven Sales Development Representative (SDR) to support outbound sales efforts in a fast-paced B2B SaaS environment. The role focuses on identifying prospective customers, engaging decision-makers, qualifying leads, and building a strong pipeline for Account Executives.

Responsibilities include prospecting across e-commerce, D2C, and retail sectors, executing outbound campaigns, and maintaining CRM with qualified opportunities.

Qualifications

• 1–2+ years of SaaS or IT software services sales experience preferred.
• Excellent verbal and written English and Hindi communication.
• Strong cold calling, prospecting, and objection-handling abilities.
• Target-driven and able to work independently in a fast-paced environment.

Responsibilities

• Identify and research potential customers across e-commerce, D2C, retail, and related industries.
• Execute structured outbound campaigns through calls, emails, and social selling.
• Qualify prospects based on ICP and buying intent; conduct discovery calls.
• Schedule qualified meetings and product demonstrations for the sales team.
• Stay informed about industry trends and share insights with Sales, Marketing, and Product teams.

Skills

SaaS sales

IT software sales

Business development

SDR

Education

Bachelor's degree in Business/Marketing/Commerce

Tools

HubSpot

LinkedIn Sales Navigator

Job description

Job Title: Sales Development Representative (SDR)

Interview mode: (On-site only(in noida or gurgaon))

Experience

1–3 Years

Employment Type

Full-Time

Job Summary

We are looking for a highly motivated Sales Development Representative (SDR) to drive outbound sales efforts and generate qualified business opportunities. The ideal candidate will be responsible for identifying prospective customers, engaging decision-makers, qualifying leads, and creating a strong sales pipeline for the Account Executive team. This role is ideal for individuals who thrive in a target-driven, fast-paced B2B SaaS environment.

Key Responsibilities

Prospecting & Lead Generation

• Identify and research potential customers across e-commerce, D2C, retail, and related industries.
• Build target account lists using LinkedIn, databases, and other lead-generation platforms.
• Execute structured outbound campaigns through cold calls, emails, and social selling.
• Generate qualified leads and expand the sales pipeline.

Cold Calling & Outreach

• Conduct high-volume outbound calls to introduce products and solutions to prospective customers.
• Create personalized email and LinkedIn outreach campaigns to increase engagement.
• Consistently achieve daily and weekly outreach and activity targets.
• Handle objections professionally and maintain productive conversations.

Lead Qualification

• Understand customer business challenges, technology landscape, and operational requirements.
• Qualify prospects based on the Ideal Customer Profile (ICP), business needs, and buying intent.
• Conduct discovery calls to assess opportunity potential and urgency.
• Maintain accurate qualification notes for smooth sales handoff.

Pipeline Management

• Schedule qualified meetings and product demonstrations for the sales team.
• Update and maintain customer interactions, lead status, and opportunity details in the CRM.
• Ensure seamless transition of qualified opportunities to Account Executives.
• Monitor pipeline progress and follow up with prospects as required.

Market & Customer Insights

• Stay informed about industry trends, competitor offerings, and customer challenges.
• Share market feedback and customer insights with Sales, Marketing, and Product teams.
• Continuously improve outreach strategies based on prospect feedback and campaign performance.

Required Skills & QualificationsMust-Have

• 1–2 years of experience in SaaS Sales or IT Software Services sales(mandate), Business Development, or Sales Development Representative (SDR) roles.
• Experience in SaaS sales must.
• Excellent verbal and written communication skills in English and Hindi.
• Strong cold calling, prospecting, and objection-handling abilities.
• Target-oriented with the ability to work independently in a fast-paced environment.
• Strong interpersonal, negotiation, and relationship-building skills.
• Basic understanding of e-commerce, retail technology, or SaaS products.
• Experience using CRM platforms such as HubSpot or similar sales tools.
• Familiarity with LinkedIn Sales Navigator, lead-generation platforms, and outbound sales techniques.
• Strong analytical mindset with the ability to identify high-potential prospects.

Key Performance Indicators (KPIs)

• Achievement of qualified meeting and pipeline generation targets.
• Consistent outbound activity (calls, emails, and social outreach).
• High-quality lead qualification and conversion rates.
• Accurate CRM updates and pipeline management.
• Contribution to overall revenue generation through qualified opportunities.

Education

• Bachelor's degree in Business, Marketing, Commerce, or a related field is preferred.

Skills: saas sales,market & customer insights,prospecting & lead generation,lead qualification,it software sales,pipeline management,cold calling & outreach,sales development