Sales Development Representative

SJ Innovation; Panaji; On-site; INR 600,000 - 900,000; Full time

Job summary

SJ Innovation in Goa is seeking an experienced SDR/BDR to generate pipeline by researching target accounts, executing multi-channel outreach, and booking high-quality discovery meetings for Sales/BD leads. You will manage inbound leads with rapid responses, maintain CRM hygiene across HubSpot/Salesforce/GHL, and collaborate to refine ICPs and messaging for US markets.

Candidates should have 1–3 years in SDR/BDR for tech or IT services, and be comfortable working in Goa with US EST overlap.

Qualifications

• Bachelor's degree required.
• 1–3 years in SDR/BDR/Inside Sales for tech/software targeting US markets.
• Proven success in booking meetings and creating qualified pipeline.
• Hands-on experience with CRM platforms: HubSpot, Salesforce, and GoHighLevel (GHL).
• Experience running outbound campaigns and qualifying inbound leads with measurable results.
• Analyzing outreach performance and optimizing messaging and cadences.
• Demonstrated use of automation and AI tools in sales outreach.

Responsibilities

• Identify and prioritize target accounts and buyer personas in the US market.
• Build and enrich lead lists using LinkedIn Sales Navigator and data providers (Apollo/ZoomInfo).
• Map buying committees and tailor outreach with relevant case studies and industry insights.
• Run multi-channel sequences (email, phone, LinkedIn, video) with tailored messaging.
• Meet daily/weekly activity targets and A/B test messaging.
• Qualify inbound leads against ICP and criteria and book discovery calls.
• Maintain rapid response SLAs for inbound leads (e.g., under 15 minutes).
• Maintain 100% data accuracy in CRM (HubSpot/Salesforce/GHL).
• Track and report weekly on meetings booked and campaign performance.

Skills

Excellent written and verbal komunik

Strong research and personalization

Analytical mindset

Organized and self-driven

CRM data quality mindset

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

HubSpot

Salesforce

GoHighLevel (GHL)

LinkedIn Sales Navigator

Apollo

ZoomInfo

Calendly

Loom

Job description

Job Summary

We are looking for experienced candidate to generate pipeline by researching target accounts, executing multi-channel outreach, and booking high-quality discovery meetings for Sales/BD leads. Manage inbound leads with rapid response times, maintain accurate CRM hygiene, and provide feedback to refine ICPs, campaigns, and messaging.

Responsibilities

• Identify and prioritize target accounts and buyer personas in the US market.
• Build and enrich lead lists using LinkedIn Sales Navigator and data providers (Apollo/ZoomInfo).
• Map buying committees and tailor outreach with relevant case studies and industry insights.

Outbound and Inbound Execution

• Run multi-channel sequences (email, phone, LinkedIn, video) with tailored messaging.
• Meet daily/weekly activity targets (calls, emails, LinkedIn touches) and A/B test messaging.
• Qualify inbound leads against ICP and criteria (budget, authority, need, timeline) and book discovery calls.
• Maintain rapid response SLAs for inbound leads (e.g., under 15 minutes during coverage windows).

Automation and AI in Outreach

• Leverage automation and AI-enabled tools to scale personalized outreach at quality.
• Build, test, and optimize sequences, snippets, call scripts, and templates; standardize wins in playbooks.
• Use personalization at scale (signals, triggers, role-based pain points) while maintaining deliverability and compliance.

• Maintain 100% data accuracy in CRM (HubSpot/Salesforce/GHL): lead status, activities, next steps, and source attribution.
• Track and report weekly on meetings booked, show rates, SQLs, conversion rates, and campaign performance.
• Keep sequences, templates, and contact lists organized, compliant, and up to date.

Process Improvement and Tools

• Use HubSpot Sequences, Salesforce, GHL, dialers, Sales Navigator, Apollo/ZoomInfo, Calendly, and Loom to improve efficiency.
• Test subject lines, call scripts, and cadences; document learnings in enablement materials.
• Follow and improve SDR processes for lead routing, SLAs, and pipeline hygiene.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 1-3 years in SDR/BDR/Inside Sales for technology, software, or digital/IT services targeting US markets.
• Proven success in booking meetings and creating qualified pipeline.

• Hands-on experience with CRM platforms: HubSpot, Salesforce, and GoHighLevel (GHL).
• Running outbound campaigns and qualifying inbound leads with measurable results.
• Analyzing outreach performance and optimizing messaging, cadences, and channels.
• Demonstrated use of automation and AI tools in sales outreach.
• In-office from Goa with required overlap with US hours (EST).
• Flexibility to cover outreach and inbound responses aligned to US time zones.

Skills and Competencies

• Excellent written and verbal communication; confident on phone and video.
• Strong research, personalization, and objection-handling skills.
• Analytical mindset; comfortable with dashboards, conversion metrics, and A/B testing.
• Organized, self-driven, and able to work across US time zones.
• Proficient with Microsoft Office or Google Workspace.
• Understanding of software, web development, or IT services is a plus.

• CRM: HubSpot, Salesforce, GHL (GoHighLevel).
• Data/Prospecting: LinkedIn Sales Navigator, Apollo, ZoomInfo.
• Engagement: HubSpot Sequences, dialer, email warm-up tools, Calendly, Loom.
• Analytics: CRM dashboards, sequence analytics, spreadsheet tracking.