Business Development Associate

Umanist NA; Delhi; On-site; INR 400,000 - 700,000; Full time

Job summary

Umanist NA is seeking a motivated Sales Development Representative (SDR) to drive outbound sales for a B2B SaaS portfolio. You will identify prospective customers, engage decision-makers, qualify leads, and build a robust pipeline for Account Executives in a fast-paced environment.

The role focuses on prospecting, cold outreach, and thoughtful lead qualification, requiring 1–3 years in SaaS sales and strong communication skills in English and Hindi. On-site locations include Noida or Gurgaon.

Qualifications

• Bachelor's degree preferred.
• 1–3 years of experience in SaaS Sales or IT software services sales.
• Excellent verbal and written communication in English and Hindi.
• Experience with CRM platforms such as HubSpot.

Responsibilities

• Prospecting & lead generation across e-commerce, D2C, retail sectors.
• Execute outbound campaigns via calls, emails, and social selling.
• Qualify prospects based on ICP and buying intent.
• Schedule qualified meetings and product demonstrations for the sales team.
• Share market feedback with Sales, Marketing, and Product teams.

Skills

SaaS Sales

Lead Generation

Cold Calling

CRM (HubSpot)

English Fluency

Hindi Fluency

Prospecting

Negotiation

Education

Bachelor's degree

Tools

LinkedIn Sales Navigator

Job description

Job Title: Sales Development Representative (SDR)

Interview mode: (On-site only(in noida or gurgaon))

Experience

1–3 Years

Employment Type

Full-Time

Job Summary

We are looking for a highly motivated Sales Development Representative (SDR) to drive outbound sales efforts and generate qualified business opportunities. The ideal candidate will be responsible for identifying prospective customers, engaging decision-makers, qualifying leads, and creating a strong sales pipeline for the Account Executive team. This role is ideal for individuals who thrive in a target-driven, fast-paced B2B SaaS environment.

Key Responsibilities

Prospecting & Lead Generation

• Identify and research potential customers across e-commerce, D2C, retail, and related industries.
• Build target account lists using LinkedIn, databases, and other lead-generation platforms.
• Execute structured outbound campaigns through cold calls, emails, and social selling.
• Generate qualified leads and expand the sales pipeline.

Cold Calling & Outreach

• Conduct high-volume outbound calls to introduce products and solutions to prospective customers.
• Create personalized email and LinkedIn outreach campaigns to increase engagement.
• Consistently achieve daily and weekly outreach and activity targets.
• Handle objections professionally and maintain productive conversations.

Lead Qualification

• Understand customer business challenges, technology landscape, and operational requirements.
• Qualify prospects based on the Ideal Customer Profile (ICP), business needs, and buying intent.
• Conduct discovery calls to assess opportunity potential and urgency.
• Maintain accurate qualification notes for smooth sales handoff.

Pipeline Management

• Schedule qualified meetings and product demonstrations for the sales team.
• Update and maintain customer interactions, lead status, and opportunity details in the CRM.
• Ensure seamless transition of qualified opportunities to Account Executives.
• Monitor pipeline progress and follow up with prospects as required.

Market & Customer Insights

• Stay informed about industry trends, competitor offerings, and customer challenges.
• Share market feedback and customer insights with Sales, Marketing, and Product teams.
• Continuously improve outreach strategies based on prospect feedback and campaign performance.

Required Skills & QualificationsMust-Have

• 1–2 years of experience in SaaS Sales or IT Software Services sales(mandate), Business Development, or Sales Development Representative (SDR) roles.
• Experience in SaaS sales must.
• Excellent verbal and written communication skills in English and Hindi.
• Strong cold calling, prospecting, and objection-handling abilities.
• Target-oriented with the ability to work independently in a fast-paced environment.
• Strong interpersonal, negotiation, and relationship-building skills.
• Basic understanding of e-commerce, retail technology, or SaaS products.
• Experience using CRM platforms such as HubSpot or similar sales tools.
• Familiarity with LinkedIn Sales Navigator, lead-generation platforms, and outbound sales techniques.
• Strong analytical mindset with the ability to identify high-potential prospects.

Key Performance Indicators (KPIs)

• Achievement of qualified meeting and pipeline generation targets.
• Consistent outbound activity (calls, emails, and social outreach).
• High-quality lead qualification and conversion rates.
• Accurate CRM updates and pipeline management.
• Contribution to overall revenue generation through qualified opportunities.

Education

• Bachelor's degree in Business, Marketing, Commerce, or a related field is preferred.

Skills: saas sales,market & customer insights,prospecting & lead generation,lead qualification,it software sales,pipeline management,cold calling & outreach,sales development