Senior Sales And Business Development Manager

Royal Origin Distillery Limited; Dadri; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Royal Origin Distillery Limited in Noida seeks a Senior Sales and Business Development Manager to drive sales growth, expand markets, and forge strategic partnerships for its spirits portfolio. The role requires devising and executing sales plans, managing key accounts, forecasting, budgeting, and coordinating with distributors and trade partners.

The ideal candidate will have FMCG/beverages experience, strong negotiation and leadership skills, and willingness to travel to multi-region markets

Qualifications

• Experience in sales operations and customer service within channels, accounts and trade partners.
• Proven analytical skills for forecasts, market insights and strategic plans.
• Excellent communication to lead negotiations and present business cases.
• Senior sales or business development background in FMCG/beverages/spirits is highly beneficial.
• Ability to achieve sales targets and manage multi-region markets with leadership.
• MBA or equivalent and business/marketing background preferred.

Responsibilities

• Develop and execute sales and business development plans.
• Identify new market opportunities and manage key accounts and channel partners.
• Oversee forecasting, budgeting, and performance tracking.
• Engage with distributors and trade partners; lead negotiations and promotions.
• Collaborate with marketing, finance, production, and compliance to align strategies.

Skills

Sales Operations

Analytical Skills

Communication

FMCG Experience

Target Achievement

Leadership

Education

MBA or related degree

Bachelor’s/Master’s in Business or Marketing

Job description

Company Description

Royal Origin Distillery Limited is a leading spirits company with a legacy of over three decades in crafting, developing, and distributing quality liquor brands across domestic and international markets. Rooted in Indian Made Foreign Liquor (IMFL), the company combines distillation expertise, product development, strict quality standards, and market-focused brand building to serve evolving consumer preferences. Its portfolio spans whisky, rum, vodka, and other spirit categories, supported by strong manufacturing and distribution infrastructure. With a growing presence in India, the UK, UAE, and Africa, Royal Origin collaborates with distributors, channel partners, and stakeholders to create sustainable market opportunities. Operations follow established quality and regulatory frameworks, including ISO, HACCP, FDA, APEDA, and other relevant certifications, reflecting a commitment to quality, consistency, and long-term partnerships.

Role Description

The Senior Sales and Business Development Manager is a full-time, on-site role based in Noida, responsible for driving sales growth, market expansion, and strategic business partnerships for Royal Origin’s portfolio of spirits. The role involves developing and executing sales and business development plans, identifying new market opportunities, and managing key accounts and channel partners across target regions. The manager will oversee sales operations, including forecasting, budgeting, performance tracking, and process improvement to ensure revenue and profitability targets are met. Day-to-day activities include engaging with distributors and trade partners, leading negotiations, coordinating promotional and trade marketing initiatives, and ensuring excellent customer service and relationship management. The role also requires close collaboration with internal teams such as marketing, finance, production, and compliance to align commercial strategies with brand, operational, and regulatory priorities.

Qualifications

• Candidates should possess strong Sales Operations and Customer Service skills, with experience managing channels, accounts, and trade partners.
• Candidates should possess solid Analytical Skills and Business Planning capabilities to develop forecasts, market insights, and strategic growth plans.
• Candidates should possess excellent Communication skills to lead negotiations, present business cases, and collaborate with internal and external stakeholders.
• Proven experience in senior sales or business development roles within FMCG, beverages, or spirits industries is highly beneficial.
• Demonstrated ability to achieve sales targets, build long-term partnerships, and manage multi-region markets is preferred.
• Strong leadership and team management skills, with the ability to mentor and guide sales teams.
• Relevant bachelor’s or master’s degree in Business, Marketing, or a related field; MBA or equivalent qualification is an advantage.
• Comfort working in an on-site environment in Noida and willingness to travel as required for business development and partner engagement.