Senior Research Manager – Mixed Methods

Ugam Solutions Private Limited; Thane; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

Merkle India is seeking a Senior Research Manager - Mixed Methods to lead end-to-end qualitative and quantitative research programs across global markets. The role requires translating complex consumer evidence into executive-ready narratives and actionable business recommendations, while driving client growth through insight-led consulting.

Location-based in Mumbai with a focus on stakeholder management, research design excellence, and mentorship of junior researchers.

Qualifications

• 10-12 years of experience in qualitative and quantitative market research across multiple industries and global markets.
• Strong experience in executive storytelling, stakeholder management, and client presentations.
• Independently manage complex research engagements and deliver high-impact business recommendations.
• Excellent communication, leadership, analytical thinking, and problem-solving skills.

Responsibilities

• Lead end-to-end qualitative and quantitative research projects, from proposal development to final client presentations.
• Design research methodologies, discussion guides, questionnaires, and frameworks aligned to business objectives.
• Conduct and oversee interviews, focus groups, ethnographic studies, usability testing, diary studies, surveys, and journey mapping.
• Synthesize findings into executive-ready stories and strategic recommendations.
• Translate research outcomes into actionable business insights using storytelling and visualization techniques.
• Advise clients on appropriate research strategies as a trusted strategic partner.
• Manage client relationships, project delivery, timelines, budgets, and stakeholder communications.
• Develop proposals and support business development through insight-led consulting and account expansion.
• Ensure methodological rigor and quality across all deliverables.
• Mentor junior researchers and foster collaboration across teams.

Skills

Mixed Methods Research

Consumer Insights

Strategic Storytelling

Executive Presentations

Research Design

Stakeholder Management

Business Development

Proposal Development

Quality Review

Project Leadership

Education

Bachelor's or Master's in Marketing/ psychology/ sociology/ business/ statistics

Job description

We are looking for a Senior Research Manager - Mixed Methods with 10-12 years of experience in consumer insights and market research. The ideal candidate will be an experienced researcher, strategic storyteller, and trusted client advisor, capable of leading end-to-end qualitative and quantitative research programs. This role requires the ability to translate complex consumer evidence into clear, executive-ready narratives, deliver actionable business recommendations, and drive client growth through insight-led consulting.

Job Description:

Experience: 10-12 Years in Consumer Research, Market Research, or Insights Consulting.

Location: Mumbai

Key Skills:

• Mixed Methods Research (Qualitative & Quantitative)
• Consumer Insights & Strategic Storytelling
• Executive Presentations & Insight Synthesis
• Research Design & Methodology
• Stakeholder & Client Management
• Business Development & Account Growth
• Proposal Development & Research Consulting
• Quality Review & Research Excellence
• Project & Team Leadership
• Problem Solving & Critical Thinking

Key Responsibilities:

• Lead end-to-end qualitative and quantitative research projects, from proposal development to final client presentations.
• Design research methodologies, discussion guides, questionnaires, and research frameworks aligned to business objectives.
• Conduct and oversee interviews, focus groups, ethnographic studies, usability testing, diary studies, surveys, and journey mapping.
• Synthesize qualitative and quantitative findings into compelling, executive-ready stories and strategic recommendations.
• Translate research outcomes into actionable business insights using strong storytelling and visualization techniques.
• Advise clients on appropriate research strategies and act as a trusted strategic partner.
• Manage client relationships, project delivery, timelines, budgets, and stakeholder communications.
• Develop proposals and support business development through insight-led consulting and account expansion.
• Ensure methodological rigor, quality standards, and excellence across all research deliverables.
• Mentor and guide junior researchers while fostering collaboration and capability building across mixed-method research teams.

Qualifications

Qualifications Bachelor's or Master's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related discipline. 10-12 years of experience in qualitative and quantitative market research across multiple industries and global markets. Proven expertise in research design, consumer insights, and strategic consulting. Strong experience in executive storytelling, stakeholder management, and client presentations. Demonstrated ability to independently manage complex research engagements and deliver high-impact business recommendations. Excellent communication, leadership, analytical thinking, and problem-solving skills.

Location: DGS India - Mumbai - Thane Ashar IT Park

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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