Senior Research Manager Mixed Methods

Dentsu Global Services; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Merkle in Mumbai seeks a Senior Research Manager – Mixed Methods with 10–12 years in consumer insights and market research. You will lead end-to-end qualitative and quantitative programs, translate findings into executive-ready narratives, and drive insight-led recommendations for client growth.

You will design methodologies, manage projects, and mentor junior researchers, delivering high-impact business outcomes through rigorous research and compelling storytelling.

Qualifications

• 10–12 years of experience in consumer research, market research, or insights consulting.
• Experience leading end-to-end qualitative and quantitative programs.
• Strong storytelling and ability to present insights to executives.
• Ability to translate complex evidence into clear business recommendations.

Responsibilities

• Lead end-to-end qualitative and quantitative research projects from proposal development to final client presentations.
• Design research methodologies, discussion guides, questionnaires, and frameworks aligned to business objectives.
• Conduct interviews, focus groups, ethnographic studies, usability testing, diaries, surveys and journey mapping.
• Synthesize findings into executive-ready stories and strategic recommendations.
• Translate research outcomes into actionable business insights using storytelling and visualization techniques.
• Advise clients on research strategies and act as a trusted strategic partner.
• Manage client relationships, timelines, budgets, and stakeholder communications.
• Develop proposals and support business development through insight-led consulting.
• Ensure methodological rigor and quality across research deliverables.
• Mentor junior researchers and foster collaboration within mixed-method teams.

Skills

Mixed Methods Research

Consumer Insights

Executive Presentations

Research Design

Stakeholder Management

Business Development

Proposal Development

Quality Review

Project Leadership

Critical Thinking

Education

Bachelor's or Master's in Marketing/Psychology/Sociology/Business/Statistics

Job description

Job Description:

We are looking for a Senior Research Manager – Mixed Methods with 10–12 years of experience in consumer insights and market research. The ideal candidate will be an experienced researcher, strategic storyteller, and trusted client advisor, capable of leading end-to-end qualitative and quantitative research programs. This role requires the ability to translate complex consumer evidence into clear, executive-ready narratives, deliver actionable business recommendations, and drive client growth through insight-led consulting.

Experience

10–12 Years in Consumer Research, Market Research, or Insights Consulting.

Location

Mumbai

Key Skills

• Mixed Methods Research (Qualitative & Quantitative)
• Consumer Insights & Strategic Storytelling
• Executive Presentations & Insight Synthesis
• Research Design & Methodology
• Stakeholder & Client Management
• Business Development & Account Growth
• Proposal Development & Research Consulting
• Quality Review & Research Excellence
• Project & Team Leadership
• Problem Solving & Critical Thinking

Key Responsibilities

• Lead end-to-end qualitative and quantitative research projects, from proposal development to final client presentations.
• Design research methodologies, discussion guides, questionnaires, and research frameworks aligned to business objectives.
• Conduct and oversee interviews, focus groups, ethnographic studies, usability testing, diary studies, surveys, and journey mapping.
• Synthesize qualitative and quantitative findings into compelling, executive-ready stories and strategic recommendations.
• Translate research outcomes into actionable business insights using strong storytelling and visualization techniques.
• Advise clients on appropriate research strategies and act as a trusted strategic partner.
• Manage client relationships, project delivery, timelines, budgets, and stakeholder communications.
• Develop proposals and support business development through insight-led consulting and account expansion.
• Ensure methodological rigor, quality standards, and excellence across all research deliverables.
• Mentor and guide junior researchers while fostering collaboration and capability building across mixed-method research teams.

Qualifications

• Bachelor's or Master's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related discipline.
• 10–12 years of experience in qualitative and quantitative market research across multiple industries and global markets.
• Proven expertise in research design, consumer insights, and strategic consulting.
• Strong experience in executive storytelling, stakeholder management, and client presentations.
• Demonstrated ability to independently manage complex research engagements and deliver high-impact business recommendations.
• Excellent communication, leadership, analytical thinking, and problem-solving skills.

Location

DGS India - Mumbai - Thane Ashar IT Park

Brand

Merkle

Time Type

Full time

Contract Type

Permanent