Senior Research Manager – Mixed Methods

Ugam Solutions Private Limited; Karnataka; Hybrid; INR 1,800,000 - 2,800,000; Full time

Job summary

Merkle in Bengaluru invites a Senior Research Manager to lead mixed-methods programs, guiding both qualitative and quantitative studies for diverse consumer insights. The role emphasizes applying rigorous methodologies, storytelling, and strategic recommendations for global clients.

Based in Bengaluru with hybrid work options, you will mentor junior researchers, manage stakeholder expectations, and translate complex data into actionable business outcomes within a client‑facing environment.

Qualifications

• 10–12 years of consumer research or insights experience.
• Proven ability to lead mixed-methods studies.
• Strong storytelling and ability to translate data into strategic recommendations.

Responsibilities

• Understanding and sharing user perspectives to interpret qualitative narratives and quantitative behaviors.
• Drawing out nuanced insights during interviews, focus groups and survey feedback.
• Synthesizing large datasets and complex inputs into clear, actionable insights.
• Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.
• Building capability in mixed methods approaches within the team.
• Connecting research outcomes to client objectives, market realities, and strategic decision‑making.
• Building trust with clients, internal stakeholders and cross‑functional teams.
• Partnering effectively with analysts, designers, product managers, and other researchers.
• Maintaining clear communication during project briefings, updates, and post‑study discussions.
• Making insights accessible and persuasive through clear narratives and visuals.
• Proactively addressing issues to ensure smooth project closure.
• Driving alignment on research strategies and recommendations.
• Sharing ideas, fostering collaboration, and encouraging innovation in research practices.
• Experienced market research professional with 10-12 years in qualitative and quantitative research fields across multiple categories and geographies.
• Ability to decode consumer needs, synthesize ideas, and communicate through storytelling.
• Leadership across qual and quant projects; manage end‑to‑end research.

Skills

Qualitative & quantitative research

Mixed methods

Stakeholder management

Team leadership

Job description

The purpose of this role is to develop best in class strategies and management of all Research and Survey Analytics activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

Job Description – Senior Research Manager – Mixed Methods

Experience: 10-12 Years in consumer research / insights

Location: Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical):

Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors. Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback. Synthesizing large datasets and complex qualitative inputs into clear, actionable insights. Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods. Building capability in mixed methods approaches within the team. Connecting research outcomes to client objectives, market realities, and strategic decision‑making. Building trust with clients, internal stakeholders and cross‑functional teams. Partnering effectively with analysts, designers, product managers, and other researchers. Maintaining clear communication during project briefings, updates, and post‑study discussions. Making insights accessible and persuasive through clear narratives and visuals. Proactively addressing issues to ensure smooth project closure. Driving alignment on research strategies and recommendations. Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities – Technical:

Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies. Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling. Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects. Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights. Translating numbers and narratives into compelling stories that resonate with stakeholders. Guide the customer on the appropriate research strategy that addresses their business objectives. Design the discussion guide / questionnaire / research framework. Analyse the information and create insights / synthesize findings. Create reports in PowerPoint, Google Slides Design proposals / pitches for client studies. Be the key point of contact for the client. Manage the overall project end to end. Guiding junior researchers across qual and quant projects.

Location: Bengaluru

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work