Senior Research Manager – Mixed Methods

Dentsu Aegis Network Ltd.; India; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Dentsu Aegis Network Ltd. is seeking a Senior Research Manager – Mixed Methods in Bangalore. The role leads all research activities for designated clients, manages the team, and serves as the reporting contact. The position requires 10–12 years in consumer research and a strong capability in mixed methods.

Location is hybrid, involving work from the office and client sites, with responsibility for turning data into strategic, client-ready insights and actionable recommendations.

Qualifications

• 10–12 years of experience in consumer research across qualitative and quantitative methods.
• Experience leading mixed-methods projects and teams.
• Strong storytelling and stakeholder management.

Responsibilities

• Lead mixed methods research projects and develop team.
• Translate insights into actionable recommendations for clients.
• Partner with analysts, designers, PMs, and researchers.
• Present reports and proposals to clients.
• Ensure methodological rigor across studies.

Skills

Qualitative research

Quantitative research

Mixed methods

Tools

PowerPoint

Google Slides

Job description

本职位负责制定最佳策略并管理指定客户的所有研究和调查分析活动，管理并发展团队，并在需要时充当上报联系人。

Senior Research Manager – Mixed Methods

Experience: 10-12 Years in consumer research / insights

Location: Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical)

• Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.
• Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.
• Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.
• Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.
• Building capability in mixed methods approaches within the team.
• Connecting research outcomes to client objectives, market realities, and strategic decision‑making.
• Building trust with clients, internal stakeholders and cross‑functional teams.
• Partnering effectively with analysts, designers, product managers, and other researchers.
• Maintaining clear communication during project briefings, updates, and post‑study discussions.
• Making insights accessible and persuasive through clear narratives and visuals.
• Proactively addressing issues to ensure smooth project closure.
• Driving alignment on research strategies and recommendations.
• Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities – Technical

• Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.
• Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations.
• Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.
• Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.
• Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.
• Translating numbers and narratives into compelling stories that resonate with stakeholders.
• Guide the customer on the appropriate research strategy that addresses their business objectives.
• Design the discussion guide / questionnaire / research framework.
• Analyse the information and create insights / synthesize findings.
• Create reports in PowerPoint, Google Slides Design proposals / pitches for client studies.
• Be the key point of contact for the client.
• Manage the overall project end to end.
• Guiding junior researchers across qual and quant projects.

Brand: Merkle

Time Type: 全职

Contract Type: 永久

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.