Senior Research Manager – Mixed Methods

dentsu; Bengaluru; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Merkle seeks a Senior Research Manager (Mixed Methods) in Bengaluru to lead end‑to‑end consumer research across qualitative and quantitative methods. You will synthesize diverse data into strategic insights, mentor junior researchers, and partner with cross‑functional teams to drive client outcomes.

You will build rigorous research frameworks, design discussions, and deliver compelling narratives that guide strategic decisions for multiple geographies and brands.

Qualifications

• 10–12 years in consumer research insights
• Experience with qualitative and quantitative methods
• Ability to translate data into strategic recommendations
• Strong storytelling and client-facing skills
• Experience leading end-to-end research projects

Responsibilities

• Lead mixed-methods research programs for assigned clients.
• Manage project teams and timelines end-to-end.
• Develop discussion guides and research frameworks.
• Present insights and narratives to stakeholders.
• Mentor junior researchers.
• Collaborate with analysts, product managers, designers.

Skills

User perspectives

Qualitative research

Quantitative research

Insights synthesis

Mixed methods

Stakeholder management

Cross-functional collaboration

Interviews and focus groups

Storytelling

Tools

PowerPoint

Google Slides

Job description

Job Description

The purpose of this role is to develop best in class strategies and management of all Research and Survey Analytics activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

Job Description – Senior Research Manager – Mixed Methods

Experience

10-12 Years in consumer research / insights

Location

Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical)

• Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.
• Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.
• Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.
• Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.
• Building capability in mixed methods approaches within the team.
• Connecting research outcomes to client objectives, market realities, and strategic decision‑making.
• Building trust with clients, internal stakeholders and cross‑functional teams.
• Partnering effectively with analysts, designers, product managers, and other researchers.
• Maintaining clear communication during project briefings, updates, and post‑study discussions.
• Making insights accessible and persuasive through clear narratives and visuals.
• Proactively addressing issues to ensure smooth project closure.
• Driving alignment on research strategies and recommendations.
• Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities – Technical

• Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.
• Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations
• Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.
• Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.
• Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.
• Translating numbers and narratives into compelling stories that resonate with stakeholders.
• Guide the customer on the appropriate research strategy that addresses their business objectives.
• Design the discussion guide / questionnaire / research framework.
• Analyse the information and create insights / synthesize findings.
• Create reports in PowerPoint, Google Slides
• Design proposals / pitches for client studies.
• Be the key point of contact for the client.
• Manage the overall project end to end.
• Guiding junior researchers across qual and quant projects.

Location

Bengaluru

Brand

Merkle

Time Type

Full time

Contract Type

Permanent