Senior Research Manager - Mixed Methods

Dentsu Webchutney; Bengaluru; Hybrid; INR 1,800,000 - 3,000,000; Full time

Job summary

Merkle in Bengaluru is seeking a Senior Research Manager to lead mixed methods research for assigned clients, coordinating qualitative and quantitative studies to deliver strategic insights.

This role focuses on stakeholder management, team development, and rigorous methodology across interviews, surveys, and ethnography. You will partner with analysts, designers, product managers, and researchers to produce clear narratives and recommendations.

Qualifications

• Experience: 10-12 years in consumer research / insights.
• Experience across qualitative and quantitative research fields.

Responsibilities

• Interpret user perspectives from qualitative narratives and quantitative data.
• Extract nuanced insights from interviews, focus groups and surveys.
• Synthesize large datasets into clear, actionable insights.
• Maintain methodological rigor across mixed methods.
• Build capability in mixed methods within the team.
• Link research outcomes to client objectives and strategic goals.
• Build trust with clients and cross-functional teams.
• Collaborate with analysts, designers, product managers, and researchers.
• Communicate clearly during briefings, updates, and post-study discussions.
• Make insights accessible through clear narratives and visuals.
• Proactively address issues to ensure smooth project closure.
• Drive alignment on research strategies and recommendations.
• Foster collaboration and innovation in research practices.

Skills

Qual & quant research

Mixed methods

Consumer insights

Stakeholder management

Team leadership

Interview techniques

Survey design

Storytelling

Job description

The purpose of this role is to develop best in class strategies and management of all Research and Survey Analytics activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

Job Description - Senior Research Manager - Mixed Methods

Experience 10-12 Years in consumer research / insights

Location Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical)

• Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.

• Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.

• Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.

• Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.

• Building capability in mixed methods approaches within the team.

• Connecting research outcomes to client objectives, market realities, and strategic decision‑making.

• Building trust with clients, internal stakeholders and cross‑functional teams.

• Partnering effectively with analysts, designers, product managers, and other researchers.

• Maintaining clear communication during project briefings, updates, and post‑study discussions.

• Making insights accessible and persuasive through clear narratives and visuals.

• Proactively addressing issues to ensure smooth project closure.

• Driving alignment on research strategies and recommendations.

• Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities - Technical

• Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.

• Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations

• Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.

• Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.

• Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.

• Translating numbers and narratives into compelling stories that resonate with stakeholders.

• Guide the customer on the appropriate research strategy that addresses their business objectives.

• Design the discussion guide / questionnaire / research framework.

• Analyse the information and create insights / synthesize findings.

• Create reports in PowerPoint, Google Slides

• Design proposals / pitches for client studies.

• Be the key point of contact for the client.

• Manage the overall project end to end.

• Guiding junior researchers across qual and quant projects.

Location: Bengaluru

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.