Account Manager- Qualitative Research

kantar; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Kantar in Gurgaon is seeking an experienced qualitative research professional to advise clients on brand performance and deliver creative insights. You will lead projects, guide junior researchers, and present findings that influence client strategies across consumer insights and market research domains.

The ideal candidate has 4-8 years in qualitative research, with a proven ability to moderate groups and perform in-depth interviews, ethnography, and online methodologies.

Qualifications

• 4-8 years of experience in Qualitative Research.
• Experience in consumer-focused qualitative market research; FMCG/retail/healthcare exposure is a plus.
• Proven track record in moderating focus groups, in-depth interviews and ethnography; running online methodologies is essential.

Responsibilities

• Ensure projects are resourced and implemented correctly, within budget and on time, to client satisfaction.
• Guide research executives and coach them in qualitative techniques.
• Client management and presentation of credentials, proposals, and research results.
• Report writing and client-facing presentations including recommendations; ability to work independently.
• Manage analysis, interpretation and reporting to reflect the client's business objectives in findings.
• Write proposals with minimal Director input.
• Negotiate acceptable costs and contract terms with suppliers.
• Create discussion guides and screeners and moderate groups, interviews, ethnography and online forums.

Skills

Qualitative Research

Focus Groups

In-Depth Interviews

Ethnography

Client Management

Education

Bachelor's degree in Marketing/Commerce/Social Science

Job description

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

Job Details

We're the world's leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Our Insights colleagues are the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers and customers. By collecting substantial data from across the world, they blend human expertise with technology, making sure we can deliver innovative insights to brands everywhere.

Role Mission

Advise our clients on the brand performance and deliver creative solutions.

Role Responsibilities

• To ensure that projects are resourced and implemented correctly, to the satisfaction of the client, within budget and on time.
• Guiding the research executives working on a project to understand exactly what is required of them and training them if necessary. Contribution to the overall training of executives in qualitative research techniques.
• Client management and presentation of company credentials, proposals, and research results
• Report writing and presentation creation including client recommendations, with the ability to work independently.
• Management of the analysis, interpretation, and reporting process so that the project reflects the Client's business objectives in the presentation and reporting of findings.
• Writing proposals with minimum Director input
• Negotiation of acceptable costs and contract agreements with suppliers.
• Creation of discussion guides and screeners + moderation of groups, interviews, ethnography and online forums.

Capability Statement

The ideal candidate will be a self-starter who is client focused and has experience of dealing directly with clients on a daily basis, including face-to-face at groups etc.

• We are looking for 4-8 years of Experience in Qualitative Research
• The position requires an intelligent graduate with several years' experience of qualitative market research, primarily consumer focused; specific experience of the FMCG, retail and healthcare sectors would be an advantage.
• A demonstrable track-record in moderating focus groups, in-depth interviews and ethnography, and running online methodologies are essential.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We're dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society.

Location

Gurgaon, DLF Cyber ParkIndia

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.