Email Quality Analyst (Night Shift)

WPP Production India [Studios]; Gurugram District; On-site; INR 1,200,000 - 1,900,000; Full time

Job summary

WPP Production India [Studios] is seeking a Senior QA Analyst to lead quality assurance for high-volume, customer-facing digital marketing campaigns. You will perform content, language, functional, and rendering validation to ensure on-brand, accurate experiences across emails, messaging, and deep-linking journeys.

You will also mentor junior QA Analysts, contribute to QA process improvements, and coordinate with internal stakeholders and client teams to deliver high-quality campaigns on time.

Qualifications

• Proven experience in Quality Assurance for digital marketing content.
• Experience in content validation, language checks, and rendering validation.
• Ability to mentor junior QA Analysts and contribute to QA processes.

Responsibilities

• Perform end-to-end QA reviews for digital outbound marketing communications (Email, Rich Content Messaging, push, SMS/MMS).
• Validate links, deep links, tracking parameters, and CTAs across devices.
• Review spelling, grammar, tone, and brand alignment for campaigns.

Skills

Quality Assurance

Content QA

Digital QA

Campaign QA

Mentoring

Team leadership

Job description

This role will focus on quality assurance for high-volume, customer-facing digital marketing communications, with particular emphasis on Email, Rich Content Messaging, and deep-linking experiences. The Senior QA Analyst will conduct detailed content, language, functional, and rendering validation to ensure campaigns are accurate, compliant, on-brand, and deliver a seamless experience across devices and digital touchpoints.

As a senior member of the QA team, this individual will also support and mentor other team members, contribute to QA process improvements, and help consolidate feedback and communications with internal stakeholders and client teams. Strong written and verbal communication skills are essential to clearly articulate requirements, identify risks, and provide actionable feedback.

Digital Content Quality Assurance

• Perform end-to-end quality assurance reviews for digital outbound marketing communications, including: Email campaigns, Rich Content Messaging – RCS/ RBM, push, SMS/MMS, or other mobile messaging formats, where applicable
• Deep links to mobile applications, web pages, account experiences, product offers, and support journeys
• Validate responsive design, layout, formatting, imagery, buttons, calls to action, personalization, and dynamic content.
• Review content for spelling, grammar, punctuation, language consistency, tone of voice, and adherence to approved copy.
• Ensure digital communications align with brand standards, campaign briefs, customer segmentation requirements, and approved legal or regulatory content.

Functional Validation

• Test all links, tracking parameters, CTA, and deep links to ensure they route customers to the intended destination.
• Validate campaign logic, offer details, personalization fields, audience targeting, eligibility messaging, and conditional content where applicable.
• Confirm that digital messages deliver a clear and consistent customer experience from message open through to the linked destination.
• Identify and document defects relating to content, rendering, functionality, user experience, or compliance.

Team Collaboration and Client Communication

• Act as a senior QA resource and subject matter expert for digital outbound content quality.
• Support, coach, and guide junior QA Analysts and other team members.
• Help maintain and improve QA checklists, test plans, standard operating procedures, and quality standards.
• Partner with project management and development teams to resolve issues efficiently.
• Assist in prioritizing QA activity across multiple campaigns, deadlines, and business requirements.
• Clearly articulate requirements, defects, risks, and recommendations in both written and verbal formats.
• Participate in client and stakeholder discussions as needed, helping ensure expectations, requirements, and approvals are understood.
• Escalate critical issues appropriately while maintaining a solutions-focused and collaborative approach.

What will you need?

• Proven experience in Quality Assurance, Content QA, Digital QA, Campaign QA, or a related role within a digital marketing, CRM, creative, or communications environment.
• Experience testing customer-facing outbound digital communications, particularly email and messaging campaigns.
• Experience validating URLs, CTAs, tracking links, and deep-linking journeys.
• Excellent written English with exceptional proofreading, grammar, and copy-review skills.
• Strong attention to detail, with the ability to identify inconsistencies in content, design, data, and functionality.
• Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong verbal and written communication skills, with the ability to clearly explain requirements and provide actionable feedback.
• Experience collaborating with cross-functional teams and client stakeholders.
• Experience supporting, coaching, or mentoring team members.

Preferred Qualifications

• Familiarity with CRM and marketing automation platforms, email service providers, and content management systems.
• Understanding of personalization, segmentation, dynamic content, campaign workflows, and customer journey orchestration.
• Knowledge of accessibility standards and best practices for digital communications, including email accessibility.

Key Attributes

• Highly detail-oriented, organized, and quality-focused.
• Strong communicator who can articulate requirements, risks, and recommendations with clarity.
• Proactive, solutions-oriented, and comfortable taking ownership.
• Collaborative leader who supports the development of others.
• Customer-focused, with an understanding of the importance of accurate and seamless digital experiences.
• Able to balance precision with pace in a high-volume marketing environment.