Quality Analyst (Email)

WPP Production; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

WPP Production in India is seeking a Digital Content QA professional to review outbound marketing communications and ensure accuracy across emails, landing pages, and mobile experiences.

The role emphasizes QA of content, rendering checks across devices, and validation of personalization fields, with a collaborative team environment and strict adherence to briefs and brand guidelines.

Qualifications

• 2+ years of QA management experience in an agency/consulting setting.
• Solid QA methodologies: Agile, defect tracking, QA documentation.
• Experience with email testing platforms (Litmus, Email on Acid) or equivalent.
• Excellent written English and proofreading abilities.
• Detail-oriented with strong copy/formatting quality checks.
• Ability to follow briefs, checklists, and defined processes.

Responsibilities

• Perform QA reviews of digital outbound marketing communications.
• Check spelling, grammar, formatting, and branding.
• Verify content aligns with briefs, assets, and legal requirements.
• Conduct rendering checks across devices and clients.
• Document issues using QA tools and tracking systems.
• Test URLs, tracking params, and deep links for accuracy.
• Validate personalization fields and campaign journeys.

Skills

QA experience

QA methodologies

Email testing

English proficiency

Attention to detail

Digital marketing

Campaign briefs

Time management

Communication

QA background

Tools

Jira

Confluence

Smartsheet

Microsoft Projects

Slack

Workfront

Microsoft Teams

TFS

DevOps

Spira

Job description

Role & responsibilities

Digital Content QA

• Complete QA reviews of digital outbound marketing communications, including email, Rich Content Messaging, mobile messaging, landing pages, and related digital experiences.
• Review content for spelling, grammar, punctuation, formatting, consistency, and approved messaging.
• Check that campaign content aligns with approved copy, creative assets, campaign briefs, legal requirements, and brand guidelines.
• Perform rendering checks across required devices, browsers, email clients, and screen sizes.
• Validate that layouts, images, calls to action, buttons, and key content elements display correctly.
• Identify content, design, formatting, and rendering issues before campaign deployment.

Functional and Link Validation

• Test URLs, calls to action, tracking parameters, and deep links to ensure customers are directed to the intended destination.
• Validate that linked pages and digital journeys work as expected across mobile and desktop experiences.
• Check personalization fields, offer details, dates, disclaimers, eligibility messaging, and mandatory content for accuracy.
• Assist with testing responsive design behaviour and campaign journeys across relevant devices and platforms.
• Document issues clearly and accurately using agreed QA tools and tracking systems.

Preferred candidate profile

Must have skills

• Minimum of 2 years of experience managing QA of projects in an agency or consulting environment and working with deployment teams.
• Strong understanding of QA methodologies like Agile, Defect Management System, Quality Assurance and documentation.
• Prior knowledge of email testing platforms such as email on acid, litmus, or equivalent
• Strong written English skills, including spelling, grammar, proofreading, and attention to language quality.
• High attention to detail and the ability to identify inconsistencies in copy, formatting, links, and visual presentation.
• Basic understanding of digital marketing communications, particularly email and mobile messaging.
• Ability to work from campaign briefs, requirements, checklists, and defined processes.
• Good organizational and time-management skills, with the ability to manage multiple tasks and deadlines.
• Clear written and verbal communication skills.
• Ability to work collaboratively and receive feedback constructively.
• Preferred prior experience as a QA Engineer, Software Tester, or a similar role.

Key Attributes

• Detail-oriented and quality focused.
• Organized, reliable, and able to work to deadlines.
• Curious, proactive, and willing to learn.
• Comfortable asking questions and escalating concerns when needed.
• Collaborative and supportive team member.
• Customer-focused, with an interest in delivering accurate, accessible, and easy-to-understand digital communications.

Good to have skills

• Working knowledge of MoEngage, Adobe Campaign Classic, SFMC, or equivalent email platform.
• Experience in both content, data testing, marketing automation and cross channel campaign
• Hands on knowledge of direct/web-based marketing campaigns and customer data and analytics
• Knowledge of segmentation and deployment services and digital marketing
• A thorough understanding of lead scoring and lead lifecycle management
• Should have working knowledge about smart campaigns, smart list targeting, scheduling, and setting up process flows
• Competency with Test plan formulation, creating test design specs, test matrixes and knowledge of tagging, deeplinking, and smart linking.
• Understanding of campaign management life cycle and execution process flow
• Strong knowledge of defect tracking, reporting and triaging with modern tools (TFS, DevOps, Spira, Jira)
• Experience working with common project management tools such as Smartsheet, Jira, Confluence, Microsoft Project, Slack, Workfront and Microsoft Teams