Senior PPC Expert

Backdropsource India; Coimbatore District; Remote; INR 1,500,000 - 2,800,000; Full time

Job summary

Backdropsource India seeks a Senior PPC Expert to own and scale paid acquisition across Google, Meta, LinkedIn, and more. You’ll plan, run, and optimize end-to-end campaigns with direct revenue impact, combining hands-on execution with strategic guidance for international markets.

The role requires 5+ years of ecommerce PPC experience (B2B), a strong analytics mindset, and ability to build paid strategies from ground up while collaborating with design and content teams.

Qualifications

• 5+ years of hands-on PPC experience in ecommerce (B2B).
• Proven track record managing large ad spends profitably (Google, Meta, LinkedIn).
• Strong command of GA4, GDE, Meta Business Suite, LinkedIn Campaign Manager and offline conversion tracking.
• Analytical, data-driven mindset; comfortable digging into numbers to explain performance.
• Understanding of ecommerce funnels and revenue goals; able to build paid strategy from ground up.

Responsibilities

• Plan, execute and optimize PPC campaigns across Google, Meta, LinkedIn, Bing and other channels for international markets.
• Own budget allocation and bidding strategies to hit ROAS/CPA targets.
• Drive keyword research, audience segmentation, ad copy/testing for continuous improvement.
• Manage conversion tracking, pixels, tagging (GA4, GTM, Meta Pixel/CAPI, LinkedIn Insight Tag).
• Collaborate with design/content teams on creatives and landing pages; run A/B tests.
• Identify and pilot new paid channels (e.g., Microsoft Ads, Pinterest, TikTok).
• Support brand-building for new product lines; expand into new markets.
• Build and present performance dashboards and insights to leadership; advise next actions.

Skills

PPC management

GA4

Google Ads Editor

Meta Business Suite

LinkedIn Campaign Manager

Offline conversion tracking

A/B testing

Data analytics

Tools

Semrush

Triple Whale

Google Tag Manager

Job description

Remote ( Initial training at Office Coimbatore)| In Office | Performance Marketing | Industry Standard Compensation

About the Role

Backdropsource is a fast-growing global e-commerce brand delivering custom-printed backdrops and fabrics to customers across international markets (North America & Europe). We're looking for a Senior PPC Expert to own and scale our paid acquisition engine. This is a hands-on, ownership role — you'll plan, run, and optimize paid campaigns end-to-end across Google, Meta, LinkedIn, and other platforms, with a direct line to revenue and ROAS, not just spend management.

Hands-on e-commerce (B2B) PPC experience is mandatory for this role.

What We're Looking For

• 5+ years of hands-on PPC experience, with mandatory hands-on experience running paid campaigns for an e-commerce (B2B) brand


• Proven track record of managing significant ad spend profitably across Google Ads, Meta Ads, and LinkedIn Ads


• Strong command of GA4, Google Ads Editor, Meta Business Suite, and LinkedIn Campaign Manager, along with conversion tracking setups — including offline conversion tracking


• Analytical, data-driven mindset — comfortable digging into numbers to find the \"why\" behind performance


• Understanding of e-commerce funnels and how paid media connects to overall revenue goals


• Capable of helping take a brand or product line from zero to one — comfortable building a paid strategy from the ground up, not just optimizing an existing one


• Clear communicator, able to explain performance and strategy to non-technical stakeholders

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other paid channels for our international markets (North America & Europe)


• Own budget allocation and bidding strategy to hit target ROAS / CPA / CAC across campaigns and markets


• Drive keyword research, audience segmentation, and ad copy/creative testing to continuously improve campaign performance


• Manage conversion tracking, pixels, and tagging (GA4, Google Tag Manager, Meta Pixel/CAPI, LinkedIn Insight Tag), including offline conversion tracking, to ensure clean, reliable data


• Partner with the design and content team on ad creatives and landing pages, and run structured A/B tests


• Identify and pilot new paid channels (e.g. Microsoft Ads, Pinterest, TikTok Ads) where they can move the needle


• Support brand-building for new or early-stage product lines, taking paid strategy from zero to one as we expand into new markets or launch new offerings


• Build and present performance reports and dashboards to leadership with clear insights and next actions


• Stay ahead of platform updates, bidding algorithm changes, and industry best practices, and adapt strategy accordingly

Nice to Have

• Experience running paid campaigns for a Shopify or similar e-commerce store


• Prior experience marketing to North American and/or European audiences


• Familiarity with tools like Semrush, Triple Whale, or similar attribution/analytics platforms