Senior Performance Marketing Strategist

TO THE NEW; Dadri; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

TO THE NEW is seeking a senior professional to lead performance marketing strategy and client storytelling. You will craft narratives, develop pitches, and present compelling marketing solutions across multiple digital channels, engaging senior stakeholders and driving business impact.

The role requires deep media planning expertise, strong presentation skills, and the ability to translate data into business narratives that resonate with clients and internal teams.

Qualifications

• 10–12 years of experience in Media Planning, Digital Marketing or related roles.
• Agency experience with pitches and senior client presentations preferred.
• Strong storytelling and communication skills.
• Ability to translate data into clear business narratives.
• Solid knowledge of digital media channels and the marketing ecosystem.
• Comfortable interacting with CMOs and senior stakeholders.
• Preference for candidates with D2C brand exposure.

Responsibilities

• Develop performance marketing strategies aligned with client objectives.
• Own the strategic narrative behind media plans, SEO, proposals and client decks.
• Create compelling performance marketing decks, POVs, case studies, and thought leadership content.
• Lead client presentations as a key face of the Performance Marketing unit.
• Develop media plans across Google, Meta, LinkedIn, YouTube, programmatic, and more.
• Translate data insights into simple, compelling business recommendations.
• Collaborate with performance, creative, analytics and SEO teams to deliver integrated solutions.
• Identify emerging trends, platforms, and opportunities in digital media.
• Support new business pitches, RFPs, and account growth initiatives.
• Build relationships with senior client stakeholders and showcase campaign impact.

Skills

Media Planning

Performance Marketing

Storytelling

Presentation Skills

Data storytelling

Audience Planning

KPIs & Measurement

Strategic Thinking

Stakeholder Management

Education

Tools

PowerPoint

Google Slides

Job description

Job Summary

The role will focus on developing compelling performance marketing strategies, creating strong narratives and presentations, leading pitches, and communicating the value of our performance marketing capabilities to clients and internal stakeholders.

The ideal candidate should combine media + seo expertise, strategic thinking, storytelling, presentation skills, and strong business acumen.

Key Responsibilities

• Develop performance marketing strategies aligned with client business objectives.
• Own the strategic narrative and storytelling behind media plans, seo strategies, proposals, and client presentations.
• Create compelling performance marketing strategies, pitch decks, POVs, case studies, and thought-leadership content.
• Lead client presentations and act as a key face of the Performance Marketing competency.
• Develop media plans covering Google, Meta, LinkedIn, YouTube, Programmatic, CTV/OTT and other relevant channels.
• Translate performance marketing data and insights into simple, compelling business stories and recommendations.
• Work closely with performance teams to ensure strategy translates into effective execution.
• Identify emerging trends, platforms, technologies, and opportunities in digital media and performance marketing.
• Support new business pitches, RFPs, client workshops and account growth initiatives.
• Build strong relationships with senior client stakeholders.
• Develop case studies and success stories showcasing campaign impact and business outcomes.
• Collaborate with creative, content, analytics, SEO and other digital teams to develop integrated marketing solutions.
• Bring an AI-first and innovation-led perspective to media strategy and communication.
• Preference would be given to those who have experience in D2C brands

Key Skills

• Strong understanding of Media Planning & Performance Marketing.
• Excellent storytelling, presentation and communication skills.
• Ability to turn complex data into clear and compelling narratives.
• Strong knowledge of digital media channels and the broader marketing ecosystem.
• Excellent PowerPoint/Google Slides and presentation development skills.
• Strong understanding of funnel strategy, audience planning, media measurement and KPIs.
• Ability to confidently interact with CMOs, marketing heads and senior stakeholders.
• Strong business and commercial understanding.
• Ability to think strategically while understanding the execution realities of media campaigns.

Experience

10-12 years of experience in Media Planning, Digital Marketing, Performance Marketing, Media Strategy, or a related role.

Experience in an agency environment with exposure to pitches and senior client presentations would be preferred.

Ideal Candidate

Someone who understands performance marketing deeply, is a confident communicator, who can build a strong strategic point of view, tell a compelling story, create impactful presentations, and represent the competency confidently in front of clients and prospects.