Performance Creative Strategist (Ads Agency)

MediaX; Delhi; Hybrid; INR 700,000 - 1,100,000; Full time

Job summary

MediaX is seeking a Performance Creative Strategist to manage client relationships and contribute to campaign and creative strategy. This hybrid role requires understanding client objectives, lead generation funnels, and collaborating with media buyers to drive campaigns forward.

You will develop creative briefs, identify messaging and audience points, and work with designers using AI tools to enhance output while staying aligned with brand and campaign goals.

Qualifications

• 2+ years of experience in client servicing, account management, digital marketing or an advertising/performance marketing agency.
• Strong understanding of digital marketing and lead-generation campaigns.
• Ability to write clear, actionable creative briefs and develop advertising concepts.

Responsibilities

• Manage day-to-day communication and relationships with assigned clients.
• Understand client objectives, business models, target audiences and campaign requirements.
• Translate client requirements into clear internal briefs and actionable next steps.
• Develop creative concepts and communication angles for performance campaigns.
• Collaborate with designers and content teams to execute concepts effectively.
• Identify hooks, messaging, offers, and CTAs aligned with objectives.
• Develop AI-assisted visual concepts and variations where relevant.

Skills

Client servicing

Account management

Digital marketing

Advertising

Campaign planning

Tools

Meta Ads

Google Ads

AI tools

Job description

Industry: Performance Marketing / Digital Marketing

About the Role

We are looking for an Performance Creative Strategist to manage client relationships while contributing actively to campaign and creative strategy.

This is a hybrid role for someone who understands that effective performance marketing requires more than campaign execution. You should be able to understand a client's business and objectives, identify opportunities, develop creative directions, brief internal teams, and work closely with media buyers to drive campaigns forward.

With a significant portion of our clientele focused on lead generation, a strong understanding of lead-generation funnels, audience behaviour, creative testing and performance metrics is important.

We are looking for someone who is analytical, proactive, commercially aware and comfortable taking ownership independently.

Key Responsibilities

• Manage day-to-day communication and relationships with assigned clients.
• Understand client objectives, business models, target audiences and campaign requirements.
• Translate client requirements into clear internal briefs and actionable next steps.
• Proactively identify challenges, communicate them clearly and recommend solutions.
• Manage timelines, approvals, feedback and coordination across internal teams.
• Build strong, professional and consultative client relationships.
• Develop creative concepts and communication angles for performance marketing campaigns.
• Identify relevant hooks, messaging, offers, audience pain points and CTAs.
• Develop creative briefs for static and video assets, including the concept, copy direction and visual direction.
• Work closely with designers and content teams to ensure concepts are executed effectively.
• Review existing creatives and identify opportunities for iteration and testing.
• Develop creative variations based on campaign objectives, audience segments and performance insights.

AI-Assisted Creative Development

• Use AI tools to support creative ideation, concept development and ad production.
• Develop AI-assisted visual concepts and creative variations where relevant.
• Stay updated with emerging AI tools and workflows that can improve creative output and efficiency.
• Ensure AI-generated assets remain aligned with the brand and campaign objective.

Performance Marketing Coordination

• Work closely with the media buying team on campaign planning, requirements and client communication.
• Understand the fundamentals of Meta and Google advertising, particularly lead-generation campaigns.
• Coordinate campaign assets, offers, landing page requirements, audience inputs and approvals.
• Understand key metrics such as CPL, lead quality, conversion rate and cost per acquisition.
• Contribute creative and strategic recommendations based on campaign performance.

What We’re Looking For:

• 2+ years of experience in client servicing, account management, digital marketing or an advertising/performance marketing agency.
• Strong understanding of digital marketing and lead-generation campaigns.
• Strong creative thinking and the ability to develop advertising concepts, not just execute briefs.
• Ability to write clear and actionable creative briefs.
• Good understanding of Meta and Google advertising.
• Familiarity with AI tools for creative development and ideation.
• Strong communication and presentation skills.
• Excellent problem-solving and decision-making ability.
• Ability to manage multiple accounts, priorities and deadlines independently.
• Strong attention to detail and a high degree of ownership.
• Comfortable working in a fast-paced agency environment.

What We Value

• Ownership: You take responsibility for outcomes, not just tasks.
• Problem-solving: You identify issues and come prepared with solutions.
• Strategic thinking: You understand the objective behind the work, not just the execution.
• Creative thinking: You can turn a business problem into a strong communication idea.
• Independence: You can move work forward without constant supervision or follow-ups.
• Curiosity: You actively explore new tools, formats and approaches to improve the work.

What Success Looks Like

• Clients trust you to understand their business and proactively guide conversations.
• Creative briefs are clear, strategic and actionable.
• The creative team receives strong concepts and directions rather than vague requirements.
• The media buying team receives timely and relevant support from the account side.
• Campaign insights are translated into meaningful creative and strategic actions.
• Accounts move forward with minimal follow-up and strong ownership from your side.