Senior Executive - Brand Marketing

Rebel Foods; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Rebel Foods in Mumbai is seeking a hands-on Brand/Marketing professional to shape our consumer narrative across social, content and experiential campaigns. You will lead production for brand films, coordinate shoots, manage campaigns and influencer partnerships.

MBA/PG in Marketing or Brand Management is preferred. You will drive integrated campaigns, monitor digital sentiment, collaborate with agencies, and ensure consistent messaging across digital and offline touchpoints.

Qualifications

• MBA or postgraduate in Marketing, Brand Management, or Mass Communication.
• Experience in digital-first brands or advertising agencies.
• Experience managing brand campaigns, social media & marketing collaterals.
• Hands-on production leadership for brand films and digital content.

Responsibilities

• Drive brand narrative across social, assets & campaigns.
• Conceptualise and manage social content & brand assets.
• Coordinate photoshoots & video shoots for brand assets.
• Identify, onboard and manage influencer partnerships.
• Develop integrated content campaigns to drive engagement and thought leadership.
• Monitor brand conversations and sentiment across channels.
• Collaborate with agencies to ensure timely, high-quality execution.
• Create consistent brand experiences across digital & offline touchpoints.

Skills

Brand management

Social media

Content creation

Project management

Stakeholder management

Communication

Analytics

Education

MBA/PG in Marketing or Brand Management

Job description

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in India & Middle East with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.

We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.

https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe

https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

Social Media & Brand Assets

• Drive brand narrative across owned, paid, BTL & ATL channels through impactful visual storytelling.
• Conceptualise and manage social media content & and brand assets including reels, AV’s brand films, project videos, customer testimonials, leadership communication, newsletters, etc.
• Ensure consistency in messaging, visual identity, and brand guidelines across all marketing collaterals.
• Co-ordinate & plan for photoshoots & video shoots for producing brand assets

Content Economy & Influencer Collaborations

• Build and manage the brand's content ecosystem to amplify reach and shape consumer perception.
• Identify, onboard, and manage influencer and creator partnerships aligned with the brand strategy.
• Develop integrated content campaigns that drive engagement, brand affinity, and thought leadership across digital platforms.
• Monitor brand conversations and sentiment across social media and digital channels.
• Work with in-house ORM teams to manage customer conversations, ensure timely issue resolution, and mitigate reputation risks.
• Generate insights from digital chatter to strengthen brand perception and improve customer experience.

Brand Experiences

• Create consistent and immersive brand experiences across customer touchpoint - Digital & Offline
• Conceptualise and execute offline activations, and milestone events in college campus, office spaces & more

Agency & Stakeholder Management

• Manage creative, digital, PR, ORM, production, and event agencies to ensure high-quality and timely execution.

Qualification

• MBA/Postgraduate in Marketing, Brand Management, Mass Communication, or a related field.
• Candidates with experience in digital-first brands or advertising agencies, with a strong understanding of integrated brand and digital marketing.
• Experience managing brand campaigns, social media, content creation, and marketing collaterals.
• Hands-on experience leading production for brand films, digital content, and agency management.
• Strong project management, stakeholder management, communication, and analytical skills.

1-3 years

The Rebel Culture:

We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.