Senior Performance Marketer

Markitals; India; On-site; INR 500,000 - 800,000; Full time

Job summary

Markitals is seeking a skilled digital marketer to lead and manage performance campaigns across Facebook and Google Ads. The ideal candidate will develop data-driven strategies to optimize ROI and mentor junior marketers. Responsibilities include conducting A/B testing, analyzing campaign performance, and providing actionable insights. A Bachelor's degree in Marketing or Business is preferred, along with proven experience in running successful performance campaigns.

Qualifications

• Proven experience in running and scaling performance campaigns on Facebook Ads and Google Ads.
• Strong analytical skills with the ability to interpret complex performance data.
• Familiarity with conversion tracking.

Responsibilities

• Lead and manage Facebook Ads, Google Ads, and multi-channel performance campaigns.
• Develop data-driven strategies to optimize ROI and reduce acquisition costs.
• Analyze campaign performance and provide actionable insights.

Skills

Performance marketing

Data-driven strategies

A/B testing

Audience segmentation

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Google Tag Manager

Job description

About Markitals

Markitals is a dynamic digital marketing agency helping businesses grow through performance marketing, website development, lead generation, branding, and AI-powered solutions. We blend strategy, technology, and innovation to deliver measurable results and long-term impact for our clients. Join our team and be part of a fast-growing digital journey that transforms how brands connect with their audiences.

Responsibilities

• Lead and manage Facebook Ads, Google Ads, and multi-channel performance campaigns.
• Develop data-driven strategies to optimize ROI, reduce acquisition costs, and scale results.
• Conduct advanced A/B testing, audience segmentation, and funnel optimization.
• Analyze campaign performance, prepare detailed reports, and provide actionable insights.
• Mentor and guide junior marketers in campaign setup, optimization, and reporting.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred, not mandatory).
• Proven experience in running and scaling performance campaigns on Facebook Ads and Google Ads.
• Strong analytical skills with the ability to interpret complex performance data.
• Familiarity with Google Analytics, Tag Manager, and conversion tracking.