Senior Media Planner

Prachar Communications Pvt. Ltd.; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Prachar Communications Pvt. Ltd. in Mumbai is seeking a Senior Media Planner with a strategic mindset to lead digital media planning for high-budget campaigns. You will manage full-funnel digital strategy across Google, LinkedIn, Meta, Programmatic and OTT.

The role demands expertise in cross-channel campaigns, audience segmentation and robust optimization, with excellent analytical and presentation skills to demonstrate measurable business impact for clients.

Qualifications

• 5–7 years of media planning experience in a digital-first agency.
• Proven success managing digital media plans with ₹1 Cr+ budgets.
• Expertise in Google Ads, LinkedIn Ads, Meta Ads, Programmatic and OTT.
• Strong strategy, audience segmentation and optimization skills.
• Experience with cross-channel campaigns and measurable business impact.
• Excellent analytical and presentation skills.

Responsibilities

• Develop and present digital media strategies aligned with client KPIs.
• Manage channel mix, budget allocation and pacing.
• Oversee campaign setup, optimization and reporting.
• Collaborate with creative and data teams for campaign success.
• Stay updated on platform trends and innovations.

Skills

Strategic mindset

Audience segmentation

Optimization

Analytical skills

Presentation skills

Cross-channel campaigns

Measurable business impact

Tools

Google Ads

LinkedIn Ads

Meta Ads

Programmatic

OTT

Job description

Position: Senior Media Planner (Digital) Prachar Communications Pvt. Ltd.

We are looking for a Senior Media Planner with a strategic mindset to lead digital media planning for high-budget campaigns (₹1 Cr+/month). You will manage the full-funnel digital strategy across platforms like Google, LinkedIn, Meta, Programmatic, and OTT.

Requirements:

• 5–7 years of media planning experience in a digital-first agency
• Proven success in managing digital media plans with budgets of ₹1 Cr+
• Expertise in Google Ads, LinkedIn Ads, Meta Ads, Programmatic, and OTT
• Strong skills in strategy, audience segmentation, and optimization
• Experience with cross-channel campaigns and measurable business impact
• Excellent analytical and presentation skills

Responsibilities:

• Develop and present digital media strategies aligned with client KPIs
• Manage channel mix, budget allocation, and pacing
• Oversee campaign setup, optimization, and reporting
• Collaborate with creative and data teams for campaign success
• Stay updated on platform trends and innovations

Note: Candidates with experience in managing ₹1 Cr+ monthly digital budgets will be considered.