Senior Media Buyer

Techdock Labs; Lucknow; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Techdock Labs in Lucknow invites a Senior Media Buyer to lead end-to-end media planning and buying across digital and traditional channels. This on-site role partners with clients and internal teams to maximize ROI and audience reach.

You will develop media plans, conduct market research, analyze performance data, and optimize campaigns based on insights. Manage budgets, report regularly, and ensure alignment with brand guidelines and client objectives.

Qualifications

• Experience in designing and executing data-informed media campaigns.
• Strong planning and strategic abilities across digital and traditional channels.
• Proven track record in media buying, negotiation, and budget control.
• Analytical mindset with ability to interpret campaign metrics.
• Clear, professional communication with clients, vendors, and teams.
• Familiarity with Google Ads, Meta Ads, and programmatic tools.
• Senior or lead-level experience preferred; on-site Lucknow-based.

Responsibilities

• Lead end-to-end media planning and buying across digital and traditional channels.
• Plan, negotiate, and purchase media placements to maximize ROI.
• Develop media plans and strategies aligned with client objectives.
• Conduct market and audience research to inform campaigns.
• Analyze performance data and optimize campaigns based on insights.
• Coordinate with internal teams and external partners; manage budgets.
• Prepare regular performance reports for clients and stakeholders.
• Ensure campaigns align with brand guidelines and objectives.

Skills

Media Planning

Media Strategy

Media Buying

Negotiation

Vendor Management

Budget Allocation

Analytics

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

Meta Ads

Programmatic Tools

Job description

Company Description

Techdock Labs is a technology-focused company that helps businesses expand and modernize their technology capabilities. The team provides software development, technology consulting, and digital strategy services that improve operations and strengthen competitive advantage. By partnering with Techdock Labs, organizations gain access to current tools, practical expertise, and tailored solutions that support sustainable growth. The company’s mission is to enable clients to leverage technology effectively so they can achieve their performance goals and long-term vision.

Role Description

The Senior Media Buyer will manage end-to-end media buying activities across digital and traditional channels to support client campaigns and internal projects. This full-time, on-site role is based in Lucknow and involves planning, negotiating, and purchasing media placements to maximize ROI and reach target audiences effectively. Day-to-day responsibilities include developing media plans and strategies, conducting market and audience research, analyzing performance data, and optimizing campaigns based on insights. The role also includes coordinating with internal teams and external partners, preparing regular reports, managing budgets, and ensuring campaigns align with client objectives and brand guidelines.

Qualifications

• Candidates should possess strong Media Planning and Media Strategy skills to design and execute effective, data-informed campaigns.
• Candidates should possess solid Media Buying experience, including negotiation, vendor management, and budget allocation across channels.
• Candidates should possess robust Analytical Skills to interpret performance metrics, optimize campaigns, and report on outcomes.
• Candidates should possess clear and professional Communication skills for collaborating with clients, vendors, and cross-functional teams.
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic tools) and familiarity with traditional media channels is beneficial.
• Proven experience in a media buying or performance marketing role, preferably at a senior or lead level.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• Ability to work on-site in Lucknow, manage multiple campaigns simultaneously, and make timely, data-driven decisions.