Senior Media Analyst

Earn Modes; Kolkata District; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Wellness benefits

Career development opportunities

Employee engagement events

Job summary

Capgemini in Kolkata is seeking a Senior Media Analyst to manage daily operational requests, campaign setup, pacing checks and hygiene checks to guarantee accurate implementation on schedule. You will develop and manage paid social campaigns across Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.

The role requires 2+ years of hands-on experience in paid social and digital advertising, with strong analytical capabilities and excellent communication skills to create actionable

Qualifications

• 2+ years of experience in managing paid social media campaigns and digital advertising.
• Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager.
• Understanding of DSP ecosystem and programmatic advertising.
• Strong analytical and communication skills; ability to derive insights and influence decisions.

Responsibilities

• Manage daily operational requests, campaign set ups, pacing checks and hygiene checks for accurate and timely implementation.
• Develop, implement, and manage paid social media campaigns across Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.
• Monitor and analyze campaign performance; provide regular reports and insights to stakeholders.
• Collaborate with cross-functional teams to ensure cohesive marketing strategies and effective delivery.

Skills

Analytical skills

Data interpretation

Written & verbal communication

Creative mindset

Team collaboration

Independent work

Tools

Facebook Ads Manager

Pinterest Ad Manager

Instagram ads

DV360

CM360

Google Ad Manager

The Trade Desk (TTD)

Power BI

Excel

PowerPoint

JIRA

Salesforce

YouTrack

Oracle Cloud

Job description

Job Description

Senior Media Analyst
Kolkata
Your Role
Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.
Assist in planning and executing social media campaigns and contests that align with marketing objectives.
Monitor and analyse campaign performance, providing regular reports and insights to stakeholders.
Collaborate with other teams to produce engaging and effective delivery.
Utilize data-driven insights to make informed decisions and adjustments to campaigns.
Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies.
In this role you will play a key role in:
Proven 2+ years of experience in managing paid social media campaigns and digital advertising.
Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager.
Understanding of DSP eco-system.
Strong analytical skills and the ability to interpret data to drive decision-making.
Excellent written and verbal communication skills.
Creative mindset with the ability to think outside the box.
Strong organizational skills and attention to detail.
Ability to work independently and as part of a team.
YOUR PROFILE
Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360 – Programmatic, Campaign Manager 360, Google Ad Manager, TTD
Power-Bi, Excel, PowerPoint will be a plus point.
Reporting and request management tools – JIRA, Salesforce, You Track, Oracle Cloud
WHAT YOU’LL LOVE ABOUT WORKING HERE
You can shape yourcareerwith us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
You will have theopportunity to learnon one of the industry’s largest digital learning platforms, with access to 250,000+ courses and numerous certifications.
We’re committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini. You are valued for who you are, and you canbring your original self to work.
Every Monday, kick off the week with a musical performance by our in-house band – The Rubber Band. Also get to participate in internalsports events, yoga challenges, or marathons.
At Capgemini, you can work oncutting-edge projectsin tech and engineering with industry leaders or createsolutionsto overcome societal and environmental challenges.
Source: Company Career page