Analyst - Social

Publicis Global Delivery (PGD); Gurugram District; On-site; INR 600,000 - 800,000; Full time

Job summary

Publicis Global Delivery (PGD) is hiring a Social Analyst to manage social campaigns across multiple platforms and drive performance for clients in Gurgaon, Bangalore, Mumbai, Pune and Hyderabad.

The role requires 1–3 years in biddable media, experience with catalog campaigns, and strong knowledge of platforms like Facebook, YouTube, WhatsApp, Instagram, TikTok and LinkedIn. Join a dynamic team and help shape digital marketing strategies.

Qualifications

• Candidate must be a graduate with a preference for Marketing/Digital disciplines.
• 1–3 years of experience in biddable media.
• Experience with catalog campaigns (ASC, DPA) is a plus.
• Strong knowledge of social platforms (Facebook, YouTube, WhatsApp, Instagram, TikTok, LinkedIn).

Responsibilities

• Execute daily, weekly, monthly and quarterly tasks to ensure campaigns run on plan and hit targets.
• Build, set up and optimize campaigns across social platforms.
• Assist in planning and implementing search structures and marketing strategy.
• Prepare client reports and provide insights and recommendations.
• Monitor competition and suggest improvements.
• Maintain ownership of client budgets and performance monitoring.
• Stay updated with industry news and trends across web/mobile, documenting best practices.
• Collaborate with team members to meet goals.

Skills

Graduate

Biddable media

Catalog campaigns

Social platforms

Education

Bachelor degree in Marketing/Digital fields

Tools

Facebook Ads Manager

Google Ads

Job description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery

Please note : This role is open for Gurgaon, Bangalore, Mumbai, Pune and Hyderabad

Your responsibilities as a Social Analyst –

• Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
• Build, setup and optimize campaigns across social platforms
• Assist in building, planning and implementing search structures & marketing strategy
• Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external)
• Monitor competition and provide suggestions for improvement
• Prepare client reports and provide insights and recommendations
• Logical and analytical approach while interpreting the numbers
• Sense of ownership; very responsible for client budget management & performance monitoring
• Keep up to date with industry news and developments; stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine industry trends across web/mobile platforms, and adopting new/best practices on an ongoing basis
• Work closely with the team members/ supervisor to meet goals.

You will fit right in if you have –

• Any graduate (Specialization in Marketing, Digital Technologies, Business Management, or relevant field would be preferred)
• 1 to 3 Years of experience in Biddable media
• Someone who have worked on Catalog campaigns (ASC, DPA)
• Strong knowledge in various social platforms like Facebook, YouTube, WhatsApp, Instagram, TikTok, LinkedIn- etc