Senior Media Analyst

Capgemini; Kolkata District; On-site; INR 900,000 - 1,200,000; Full time

Benefits offered by this job

Access to Capgemini learning platforms

Inclusive and diverse work culture

Job summary

Capgemini India in Kolkata is seeking a skilled Social Media Campaign Manager to drive paid campaigns across Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.

You will plan, implement and optimize campaign setups, pacing and hygiene checks, while analyzing performance and delivering insights to stakeholders. Collaboration with cross-functional teams is essential to deliver integrated marketing strategies.

Qualifications

• 2+ years of paid social media experience.
• Proficiency in DSPs including DV360, CM360 and Google Ad Manager.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication.
• Creative mindset with attention to detail.
• Ability to work independently and as part of a team.

Responsibilities

• Manage daily operational requests, campaign setups, pacing checks and hygiene checks.
• Develop, implement and manage paid social campaigns across Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.
• Assist in planning and executing social media campaigns and contests aligned with marketing objectives.
• Monitor and analyze campaign performance; provide regular reports and insights.

Skills

Paid social campaigns

Analytics

Communication

Creative thinking

Teamwork

Independent work

Tools

Facebook Ads Manager

Pinterest Ads

DV360

CM360

Google Ad Manager

Power BI

Excel

PowerPoint

JIRA

Salesforce

YouTrack

Oracle Cloud

Job description

Your Role

• Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
• Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.

• Assist in planning and executing social media campaigns and contests that align with marketing objectives.

• Monitor and analyse campaign performance, providing regular reports and insights to stakeholders.
• Collaborate with other teams to produce engaging and effective delivery.
• Utilize data-driven insights to make informed decisions and adjustments to campaigns.
• Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies.

In this role you will play a key role in:

• Proven 2+ years of experience in managing paid social media campaigns and digital advertising.
• Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager.
• Understanding of DSP eco-system.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.

YOUR PROFILE

• Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360 Programmatic, Campaign Manager 360, Google Ad Manager, TTD
• Power-Bi, Excel, PowerPoint will be a plus point.
• Reporting and request management tools JIRA, Salesforce, You Track, Oracle Cloud

WHAT YOU''LL LOVE ABOUT WORKING HERE

• You will have the opportunity to learn on one of the industry''s largest digital learning platforms, with access to 250,000+ courses and numerous certifications.
• Were committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini. .