Senior Martech Specialist

Jobtailor; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Jobtailor in Bengaluru, India, seeks a digital analytics professional to own GA4 and Firebase tracking across web and mobile properties. You will design data collection, implement best practices, and ensure data accuracy to drive decisions.

You will develop dashboards in Tableau and Power BI, analyze cross-channel data, and present actionable insights to internal teams and clients while advancing data governance policies.

Qualifications

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• Minimum of 2–4 years of experience in digital analytics with focus on web/app tracking.
• Proven knowledge of GA4, Firebase, and MMP implementations.
• Experience with analytics tools and data visualization (Tableau, Power BI).
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Implement and manage web tracking tools, esp. GA4, ensuring accurate data collection.
• Oversee app tracking with Firebase and MMPs to optimize engagement and conversions.
• Assist in data layer design, validation, and documentation.
• Continuously evaluate and improve tracking setups to meet business needs.
• Collect and analyze data from diverse digital platforms.
• Develop and maintain GA4/Firebase/MMP dashboards and reports.
• Present insights to internal teams and clients.
• Ensure high data quality and accuracy in web and app tracking.
• Champion data governance policies for digital tracking.
• Stay current with GA4, Firebase, MMP trends and developments.
• Recommend innovative solutions to enhance tracking capabilities.
• Communicate complex analytics concepts to stakeholders.
• Collaborate with departments to tailor insights from tracking data.

Skills

GA4 Implementation

Firebase Tracking

Data Visualization

Digital Analytics Project Management

Data Quality Assurance

Education

Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or related field

Tools

GA4

Firebase

MMPs

Tableau

Power BI

Job description

• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.
• Oversee app tracking using Firebase and MMPs, optimizing for effective user engagement and conversion tracking.
• Assist in data layer design, validation, and documentation.
• Continuously evaluate and improve tracking setups to meet evolving business needs.
• Collect and analyze data from diverse digital platforms.
• Develop and maintain reports and dashboards highlighting key metrics from GA4, Firebase, and MMP data.
• Assist in generating reports and presenting insights to internal teams and clients.
• Ensure high standards of data quality and accuracy in web and app tracking.
• Champion data governance policies related to digital tracking.
• Stay current with trends and developments in digital analytics, GA4, Firebase, and MMP technologies.
• Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities.
• Communicate complex digital analytics concepts and insights to stakeholders.
• Collaborate with departments to understand analytics needs and provide tailored insights based on web and app tracking data.

Requirements

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web and app tracking.
• Profound knowledge and hands‑on experience with GA4, Firebase, and MMP implementations.
• Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI).
• Proven track record in managing digital analytics projects.
• Strong analytical, problem‑solving, and communication skills.
• Ability to work collaboratively and effectively in a team environment.

Core Competencies

Expertise in implementing and managing web and app tracking tools, particularly GA4 and Firebase, with a strong focus on data quality, analytics, and reporting. Proven ability to communicate insights effectively and collaborate across teams to meet analytics needs.

Highest-signal resume keywords

• GA4 Implementation
• Firebase Tracking
• Data Visualization (Tableau, Power BI)
• Digital Analytics Project Management
• Data Quality Assurance

ATS Optimization Keywords

Hard Skills

• Digital Analytics
• Web Tracking
• App Tracking
• Data Layer Design
• Data Analysis
• Report Development
• Dashboard Maintenance
• Data Governance
• Analytics Tools
• Problem‑Solving

Soft Skills

• Analytical Skills
• Communication Skills
• Collaboration
• Teamwork

Industry Keywords

• Digital Analytics
• Data Collection
• User Engagement
• Conversion Tracking
• Data Accuracy

Tools & Technologies

• GA4
• Firebase
• MMPs
• Tableau
• Power BI