Senior Executive, Measurement

Jobtailor; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Jobtailor in Bengaluru seeks a Digital Analytics Specialist to implement and manage web and app tracking, focusing on GA4 and Firebase. You will design and validate data layers, collect data across digital platforms, and build reports and dashboards.

Apply expertise in MMPs, data governance, and data visualization to deliver insights to internal teams and clients, ensuring data quality and accurate measurement.

Qualifications

• 2–4 years of experience in digital analytics with focus on web and app tracking.
• Strong hands-on experience with GA4, Firebase and MMP implementations.
• Proficient in analytics tools and data visualization (Tableau, Power BI).
• Proven track record managing digital analytics projects.
• Strong communication and collaborative skills.

Responsibilities

• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.
• Oversee app tracking using Firebase and MMPs, optimizing for effective user engagement and conversion tracking.
• Assist in data layer design, validation, and documentation.
• Continuously evaluate and improve tracking setups to meet evolving business needs.
• Collect and analyze data from diverse digital platforms.
• Develop and maintain reports and dashboards highlighting key metrics from GA4, Firebase, and MMP data.
• Assist in generating reports and presenting insights to internal teams and clients.
• Ensure high standards of data quality and accuracy in web and app tracking.
• Champion data governance policies related to digital tracking.
• Stay abreast of trends and developments in digital analytics, GA4, Firebase, and MMP technologies.
• Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities.
• Communicate complex digital analytics concepts and insights to stakeholders.
• Collaborate with departments to understand analytics needs and provide tailored insights based on web and app tracking data.

Job description

• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.
• Oversee app tracking using Firebase and MMPs, optimizing for effective user engagement and conversion tracking.
• Assist in data layer design, validation, and documentation.
• Continuously evaluate and improve tracking setups to meet evolving business needs.
• Collect and analyze data from diverse digital platforms.
• Develop and maintain reports and dashboards highlighting key metrics from GA4, Firebase, and MMP data.
• Assist in generating reports and presenting insights to internal teams and clients.
• Ensure high standards of data quality and accuracy in web and app tracking.
• Champion data governance policies related to digital tracking.
• Stay abreast of trends and developments in digital analytics, GA4, Firebase, and MMP technologies.
• Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities.
• Communicate complex digital analytics concepts and insights to stakeholders.
• Collaborate with departments to understand analytics needs and provide tailored insights based on web and app tracking data.

Requirements

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web and app tracking.
• Profound knowledge and hands‑on experience with GA4, Firebase, and MMP implementations.
• Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI).
• Proven track record in managing digital analytics projects.
• Strong analytical, problem‑solving, and communication skills.
• Ability to work collaboratively and effectively in a team environment.

Core Competencies

Expertise in implementing and managing web and app tracking tools, particularly GA4 and Firebase, with a strong focus on data quality, analytics, and reporting. Proven ability to communicate insights effectively and collaborate with teams to meet analytics needs.

Highest-signal resume keywords

• GA4 Implementation
• Firebase Tracking
• Digital Analytics Project Management
• Data Visualization (Tableau, Power BI)
• Data Quality Assurance

ATS Optimization Keywords

Hard Skills

• Digital Analytics
• Web Tracking
• App Tracking
• Data Layer Design
• Data Analysis
• Report Development
• Dashboard Maintenance
• Data Governance
• Analytics Tools
• Problem-Solving

Soft Skills

• Analytical Skills
• Communication Skills
• Collaborative Work

Industry Keywords

• Digital Analytics
• Data Collection
• User Engagement
• Conversion Tracking
• Data Accuracy

Tools & Technologies

• GA4
• Firebase
• MMPs
• Tableau
• Power BI