Digital Analytics Lead -GA4, GTM & App Measurement

Auburn Digital Solutions; Mumbai; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Auburn Digital Solutions, a full-service digital agency headquartered in Mumbai, is seeking a hybrid Senior Analytics engineer to own end-to-end measurement across 8–12 enterprise clients. You will split time between hands-on tracking implementation and delivery ownership, ensuring accurate, defensible client data.

The role requires deep GA4 knowledge, experience with at least one MMP (AppsFlyer preferred), and the ability to manage multiple accounts with tight timelines.

Qualifications

• Must have deep GA4 implementation experience (event scope vs user scope)
• Hands-on with at least one MMP in production (AppsFlyer preferred)
• Experience managing 5+ client accounts with competing timelines
• Strong written client communication for root-cause explanations

Responsibilities

• Design and implement GA4 measurement plans and data layer specs
• Build and maintain GTM containers at scale across client accounts
• Configure cross-platform conversions with Google Ads, Meta, DV360, LinkedIn
• Own MMP implementation, in-app event mapping and revenue events
• Coordinate tracking requirements with client devs and internal teams
• Perform monthly health audits for tracking issues and data quality
• Ensure privacy compliance (DPDP/GDPR) in data collection

Skills

GA4 implementation

MMP (AppsFlyer)

BigQuery

SQL

Looker Studio

GTM

Tag management

Job description

Company Description

Auburn Digital Solutions is a full-service digital agency headquartered in Mumbai, with branches in Delhi, Bangalore, and Kolkata. The agency provides 360-degree brand solutions and creates integrated digital experiences for clients. Auburn’s teams bring diverse expertise and years of experience across sectors such as FMCG, BFSI, sports, travel and hospitality, education, telecom, infrastructure, and entertainment. The agency focuses on driving strong ROI for clients through a comprehensive list of digital services, making it a dynamic environment for data-driven marketing professionals.

Role Description

Summary

Own end to end measurement setup and delivery across a portfolio of 8 to 12 enterprise clients. This is a hybrid role: 60 percent hands on tracking implementation across web and app, 40 percent delivery ownership covering scoping, timelines, QA sign off and client communication. The person is accountable for tracking accuracy being defensible when a client's numbers do not match their internal system.

Core Responsibilities

Web analytics and tag management

• Design and implement GA4 measurement plans: event taxonomy, custom dimensions, conversion configuration, data streams, cross domain setup, consent handling
• Build and maintain GTM containers at scale across multiple client accounts, including versioning discipline, naming conventions, workspace hygiene and rollback readiness
• Configure conversion tracking and audience sync across Google Ads, Meta, DV360, LinkedIn and programmatic partners
• Own dataLayer specification documents and drive implementation with client side or internal dev teams
• Set up GA4 to BigQuery export, validate schema, support downstream reporting and Looker Studio dashboards

App measurement and MMP

• Own MMP implementation and ongoing configuration across AppsFlyer, Adjust and Firebase
• SDK integration oversight with client app teams, in app event mapping, revenue event validation, deep link and deferred deep link setup
• Attribution window configuration, SKAdNetwork and Privacy Sandbox readiness, self attributing network connections for Meta, Google and TikTok
• Debug attribution mismatches between MMP, ad platform and client backend, and produce a written root cause note

Delivery and project management

• Convert client requirements into scoped tasks with effort estimates, dependencies and realistic timelines
• Run weekly tracking status across all accounts, maintain a single source of truth for open items and blockers
• Coordinate across internal media, dev and design teams plus client side IT, dev and legal
• Escalate scope creep early with a commercial view, not just a technical one
• Maintain per client documentation: tracking specs, container inventory, access matrix, change log

QA and governance

• Pre launch QA protocol for every deployment: Tag Assistant, GA4 DebugView, MMP test devices, network request inspection
• Monthly tracking health audits across the portfolio: broken tags, duplicate events, data discrepancies, unattributed traffic
• Consent mode v2 and DPDP or GDPR alignment on data collection

Must Have

• GA4 at implementation depth, not reporting depth. Should be able to explain event scoped versus user scoped dimensions and why a conversion count differs between GA4 and Google Ads
• Hands on with at least one MMP in production, ideally AppsFlyer
• Experience managing more than 5 client accounts simultaneously with competing timelines
• Written communication strong enough to send a client facing root cause explanation without internal review

Good to Have

• Server side GTM in production, not just theory
• SQL and BigQuery for validation queries
• Shopify, WooCommerce or headless commerce tracking
• Google Ads API or Meta Marketing API familiarity
• Looker Studio and connector level work
• Certifications: GA4, Google Tag Manager, AppsFlyer