Project Manager

Jobtailor; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Jobtailor in India seeks a Digital Analytics QA Analyst to audit and validate event tracking across web and mobile journeys using GTM Preview and GA4 DebugView.

You will verify GA4 and AppsFlyer events, ensure correct parameters, produce audit deliverables, and maintain tracking documentation with templates and run-quality checks. Prior consulting/agency experience is preferred.

Qualifications

• 2–5 years of digital analytics implementation or QA experience.
• Hands-on with GA4, GTM, and BigQuery.
• Experience delivering audit documents in consulting or agency settings.
• Familiar with Android emulator or device tag validation.
• Bachelor’s degree in a quantitative field.

Responsibilities

• Execute web audit checklist across customer journeys using GTM Preview and DevTools.
• Validate GA4 events with correct fires and parameters (product view, add to cart, checkout, purchase, sign-in, and form submission).
• Verify DebugView GA4 events for event names, required parameters, data types, and absence of PII.
• Run BigQuery data quality queries to identify (not set) volumes, missing purchase values, duplicates, and tracking-spec mismatches.
• Support AppsFlyer validation by cross-referencing event logs against the tracking specification and documenting discrepancies.
• Log audit findings with surface, category, root cause, evidence, and recommended fix.
• Maintain tracking documentation, including event tables, parameter definitions, and implementation code snippet templates.
• Prepare status reporting and governance meeting summaries, flagging new anomalies.

Skills

GA4 Event Validation

GTM Implementation

BigQuery QA

AppsFlyer Validation

Digital Analytics

Education

Bachelor's degree in CS/Engineering/Stats

Tools

GA4

GTM

BigQuery

Firebase DebugView

Android Emulator

Job description

• Execute web audit checklist items across customer journeys using GTM Preview and the browser DevTools network tab
• Confirm the correct event fires with the right parameters for product view, add to cart, checkout, purchase, sign-in, and form submission
• Validate GA4 events in DebugView, including event names, required parameters, data types, and absence of PII
• Run BigQuery data quality queries to identify (not set) volumes, missing purchase values, duplicate events, and tracking-spec mismatches
• Support AppsFlyer event validation by cross-referencing event logs against the tracking specification and documenting discrepancies
• Log audit findings with surface, category, root cause, evidence, and recommended fix
• Maintain tracking documentation, including event tables, parameter definitions, and implementation code snippet templates
• Prepare status reporting and governance meeting summaries, flagging new anomalies

Requirements

• AppsFlyer — navigate the dashboard, read event logs, and cross-reference attribution data against GA4
• Firebase DebugView — enable debug mode and validate in-app events in real time
• Experience producing audit deliverables or gap reports in a consulting or agency context
• Familiarity with Android emulator or device-based tag validation for app audit work
• Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field
• 2–5 years in digital analytics implementation or QA, with hands‑on use of GA4, GTM, and BigQuery
• Experience in a consulting or agency delivery environment is preferred

Core Competencies

Demonstrates expertise in digital analytics implementation and quality assurance, with a strong focus on validating events and maintaining tracking documentation. Proficient in using tools like GA4, GTM, and BigQuery to ensure accurate data tracking and reporting.

Highest-signal resume keywords

• GA4 Event Validation
• GTM Implementation
• BigQuery Data Quality Queries
• AppsFlyer Event Validation
• Digital Analytics Experience

ATS Optimization Keywords

Hard Skills

• Digital Analytics Implementation
• Event Tracking
• Data Quality Assurance
• Audit Deliverables Production
• Statistical Analysis

Soft Skills

• Attention to Detail
• Analytical Thinking
• Documentation Skills

Industry Keywords

• Consulting
• Agency Environment
• Event Logs
• Attribution Data
• Tracking Specification

Tools & Technologies

• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• BigQuery
• Firebase DebugView
• Android Emulator