Senior Marketing Tech Consultant

Chetu Inc.; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Chetu Inc. in India is seeking an experienced Analytics Engineer to audit and enhance our marketing tagging setup, focusing on server-side tracking with sGTM and GA4. You will design robust data collection and attribution frameworks for accurate cross-channel measurement.

The role requires hands-on work with GA4, API-based conversions (Meta CAPI, LinkedIn CAPI), Azure deployment, and JavaScript data layer integration. You will ensure privacy compliance and reliable reporting across campaigns.

Qualifications

• Experience with Server-Side GTM, GA4, and data layer implementation
• Strong knowledge of marketing attribution and privacy compliance
• Proficiency in JavaScript and web analytics tools
• Experience deploying on Azure cloud infrastructure

Responsibilities

• Audit existing GTM, GA4, Data Layer and tracking setup.
• Design & implement Server-Side Google Tag Manager (sGTM) architecture.
• Configure GA4, Meta Conversion API (CAPI), LinkedIn Conversion API, Google Ads Conversions.
• Build first-party data collection and attribution framework.
• Implement and optimize Lead, Form, Call, Button Click, Scroll, Download, and Conversion Tracking.
• Deploy and manage sGTM infrastructure on Microsoft Azure.
• Configure DNS, SSL, Custom Tracking Domains, Logging & Monitoring.
• Ensure accurate marketing attribution, event deduplication, privacy compliance, and reporting.

Skills

Server-Side GTM (sGTM)

GA4

Meta CAPI

LinkedIn CAPI

Microsoft Azure

JavaScript

Data Layer

Conversion Tracking

Marketing Attribution

Google Ads Tracking

HubSpot Integration

DNS, SSL

Load Balancing

Web Analytics

Job description

Roles and Responsibilities :

Key Responsibilities

• Audit existing GTM, GA4, Data Layer, and tracking setup.
• Design & implement Server-Side Google Tag Manager (sGTM) architecture.
• Configure GA4, Meta Conversion API (CAPI), LinkedIn Conversion API, Google Ads Conversions.
• Build first-party data collection and attribution framework.
• Implement and optimize Lead, Form, Call, Button Click, Scroll, Download, and Conversion Tracking.
• Deploy and manage sGTM infrastructure on Microsoft Azure.
• Configure DNS, SSL, Custom Tracking Domains, Logging & Monitoring.
• Ensure accurate marketing attribution, event deduplication, privacy compliance, and reporting.

Required Skills

• Server-Side Google Tag Manager (sGTM)
• Google Analytics 4 (GA4)
• Meta Conversion API (CAPI)
• LinkedIn Conversion API
• Microsoft Azure
• JavaScript
• Data Layer Implementation
• Conversion Tracking
• Marketing Attribution
• Google Ads Tracking
• HubSpot Integration
• DNS, SSL, Load Balancing
• Web Analytics