Lead Analytics Engineer

Bounteous; Gurugram District, Chennai, Bengaluru; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Bounteous in India (Gurugram) seeks a GA4 tagging specialist to collaborate with clients under the Analytics Lead. You will implement GA4 via GTM, craft data layer specs for developers, and perform QA across web and app data streams.

You will support marketing tracking initiatives and coordinate requests through Jira Service Management. The role requires hands-on GA4 experience, familiarity with GTM, and basic HTML/JavaScript knowledge.

Qualifications

• Education: Degree in IT, Digital Marketing Analytics or related field.
• Core tech: GA4 implemented via GTM and related tagging.
• Technical: Basic HTML/JavaScript to manipulate DOM elements.
• App tracking: GA4/Firebase app tracking knowledge.
• Data/Visualization: Looker, Tableau or Power BI is a plus.
• Alternative TMS: Tealium or Segment experience.

Responsibilities

• Client Engagement: Support clients under Analytics Lead guidance.
• Tagging & Implementation: GA4 config via GTM and other TMS tools.
• Documentation: Create GA4 docs, data layer specs for dev teams.
• Quality Assurance: QA GA4 across app and web data streams.
• Marketing Support: Assist tracking initiatives for pixels.
• Workflow Management: Use Jira Service Management to handle requests.

Skills

Client engagement

Communication

Adaptability

Documentation

Education

Degree in IT or Digital Marketing Analytics

Tools

GA4 via GTM

Google Tag Manager

Tealium

Segment

Looker

Tableau

Power BI

HTML/JavaScript

Job description

Role & Responsibilities

• Client Engagement: Work closely with clients under the direction of the Analytics Lead/Director to provide both ad-hoc and project-based support.
• Tagging & Implementation: Heavily involved in the implementation and configuration of Google Analytics 4 (GA4) properties primarily through Google Tag Manager (GTM) and other Tag management tools like Tealium.
• Documentation: Create comprehensive GA4 documentation, providing data layer and tracking specifications to app and web development teams.
• Quality Assurance: Perform mandatory QA and testing of GA4 implementations across both app and web data streams to isolate and troubleshoot data collection issues.
• Marketing Support: Support broader teams with tracking initiatives, including tagging and implementation for personalization and marketing pixels.
• Workflow Management: Operate efficiently within Jira Service Management to field, prioritize, and resolve client requests.

Preferred Candidate Profile

• Education & Experience: Degree in IT, Digital Marketing Analytics, or a related field with experience/internships focused on digital analytics or marketing analytics.
• Core Tech Stack: Proven experience implementing, configuring, and customizing Google Analytics 4 (GA4) deployed via Google Tag Manager (GTM).
• Technical Skills: Baseline knowledge of HTML and JavaScript to isolate and manipulate DOM elements.
• App Tracking: Fundamental knowledge of GA4/Firebase app tracking.
• Data & Visualization (Plus): Exposure to BigQuery or data visualization tools like Looker, Tableau, or Power BI is a strong plus.
• Alternative TMS (Plus): Working knowledge of alternative tag management systems like Tealium or Segment.
• Soft Skills: Ability to articulate complex technical ideas clearly, adapt to a fast-paced environment, and manage client relationships effectively.