Senior Marketing Program Manager

Droidal; Chennai; Sur place; INR 3 500 000 - 8 500 000; Plein temps

Résumé du poste

Droidal is seeking a Senior Marketing Program Manager in Chennai to build and scale a marketing function from the ground up. You will own ABM, demand generation, integrated campaigns, and cross-functional project management in a fast-growing healthcare AI and B2B SaaS environment.

You bring hands-on execution, strategic thinking, and a high bias for action, thriving in startup settings. This role reports to marketing leadership and partners with sales, product, and operations to drive measurable

Qualifications

• 8–12 years of B2B marketing or integrated campaign experience.
• Mandatory B2B SaaS and healthcare AI familiarity.
• Proven end-to-end campaign management across ABM and demand gen.
• Strong PM, prioritization, and problem-solving skills.
• Excellent communication and stakeholder relationship-building.
• Experience coordinating multiple teams and vendors.
• Startup or hypergrowth experience strongly preferred.

Responsabilités

• Plan and execute ABM and demand generation campaigns across channels.
• Own integrated marketing calendar, project plans, and timelines.
• Lead MarTech usage and analytics to optimize performance.
• Manage budgets and external agencies or vendors.
• Coordinate cross-functional work and provide weekly progress updates.

Connaissances

Strong project management

Analytical skills

Communication & stakeholder management

Bias for action

Cross-functional collaboration

Startup / hypergrowth experience

Outils

Zoho CRM

Apollo

Instantly

Semrush

Description du poste

Job Description: Senior Marketing Program Manager

Location: Chennai, India
Experience: 8 12 years
Function: Marketing & Communications
Industry: B2B SaaS (Mandatory), Healthcare AI (preferrable)

About the role

Droidal builds AI-powered solutions for healthcare revenue cycle management (RCM). We are looking for a high-energy, hands‑on Marketing Program Manager to help build and scale our marketing function from the ground up.

This role spans Brand & Content, Digital Experience & Growth, and Marketing Strategy & Revenue Programs. You will drive ABM, demand generation, integrated campaigns, and cross-functional project management, ensuring initiatives move seamlessly from strategy to execution and measurable results.

We need a builder with a strong bias for action who combines strategic thinking with hands‑on execution. You should thrive in a fast‑paced, high-growth startup, take ownership, solve problems proactively, and be willing to pitch in wherever needed to keep the team moving.

Key Responsibilities

1. ABM & Demand Generation

• Plan and execute integrated ABM and demand generation campaigns across email, digital, content, outbound, and events.
• Coordinate audience segmentation, messaging, content, landing pages, and campaign follow-up.
• Partner with Sales and ISRs to improve lead quality, conversion, and pipeline contribution.
• Monitor performance and continuously optimize campaigns.

2. End-to-End Project Management

• Own the integrated marketing calendar, project plans, timelines, dependencies, and deliverables across all three pillars.
• Drive campaigns from planning and briefing through launch, follow-up, analysis, and optimization.
• Ensure seamless handoffs, timely execution, and consistent follow-through.
• Anticipate risks, resolve bottlenecks, and eliminate issues before they affect delivery.
• Establish clear ownership, accountability, and workflows.

3. MarTech & Marketing Analytics

• Coordinate campaign execution across Zoho CRM, Apollo, Instantly, Semrush, and other marketing technology platforms.
• Maintain campaign tracking and monitor leads, qualified opportunities, pipeline contribution, and performance.
• Use SEO and competitive research tools, including Semrush, to inform campaign and digital marketing decisions.
• Identify opportunities to improve workflows through automation, AI, and better use of MarTech.

4. Budget & Vendor Management

• Track marketing budgets, campaign spend, and performance against planned outcomes.
• Coordinate external agencies, freelancers, and vendors to ensure quality, timelines, and cost effectiveness.
• Support vendor selection, deliverable reviews, and performance evaluation.

5. Cross-Functional Execution

• Coordinate with Content, Digital Marketing, Sales, Product, and leadership to keep initiatives moving.
• Manage webinars, events, customer campaigns, and sales enablement programs.
• Step in wherever needed to unblock work, support execution, and ensure commitments are met.
• Provide concise weekly updates on progress, results, risks, priorities, and next steps.

Requirements

• 8-12 years of experience in B2B marketing, ABM, demand generation, or integrated campaign management.
• Mandatory B2B SaaS and healthcare AI, healthcare technology, or healthcare RCM experience.
• Proven experience managing campaigns end to end and coordinating multiple teams.
• Strong project management, prioritization, analytical, and problem-solving skills.
• Working knowledge of MarTech, CRM, marketing automation, and campaign analytics.
• Experience with Zoho CRM, Apollo, Instantly, and Semrush is preferred.
• Experience managing budgets, vendors, and external partners.
• Excellent communication, stakeholder management, and relationship-building skills.
• High energy, ownership, urgency, and a strong bias for action.
• Startup or hypergrowth experience is strongly preferred.

What success looks like

• Campaigns delivered on time with no gaps in execution or follow-up.
• Improved ABM engagement, lead quality, conversion, and pipeline contribution.
• Clear accountability and efficient cross-functional coordination.
• Effective budget and vendor management.
• Scalable marketing processes built from the ground up.