Marketing Manager

Nandivardhan Group; Thane, Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Nandivardhan Group is seeking a Marketing Manager to lead comprehensive marketing initiatives for real estate projects. The role demands coordinating online and offline campaigns, managing agencies, and ensuring brand consistency.

The ideal candidate has experience in real estate marketing and strong cross-functional collaboration. The position involves planning and executing end-to-end campaigns, monitoring performance, and driving lead generation while coordinating with internal teams and

Qualifications

• Experience in real estate marketing
• Campaign planning and end-to-end execution
• Excellent coordination and agency management skills
• Strong communication and presentation abilities
• Ability to manage multiple projects simultaneously

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Plan, execute, and monitor both online and offline campaigns from start to end.
• Coordinate with agencies, vendors, and internal teams.
• Develop and maintain brand consistency across channels.
• Monitor, measure, and report campaign performance and ROI.
• Collaborate with Sales, CRM, and Projects teams for integrated campaigns.

Skills

Online marketing

Offline marketing

Campaign planning

Agency management

Brand development

Cross-functional coordination

Analytics & reporting

Education

Bachelor's or Master's degree in Marketing

Business Administration

Communications

Tools

CRM tools

Job description

Role & responsibilities

Department: Marketing
Industry: Real Estate
Job Location: Mulund West, Mumbai
Reporting To: Head of Department
Working Hours: 10:00 AM to 6:30 PM
Working Days: Monday to Sat, with two Saturdays off per month and all Sundays off.

Website : https://nandivardhan.com/

Role Overview

We are looking for a dynamic and result-oriented Marketing Manager to lead and execute the company's overall marketing initiatives. The candidate will be responsible for planning, implementing, monitoring, and optimizing both online and offline marketing campaigns to strengthen brand visibility, generate leads, and support business objectives.

The ideal candidate should have experience in the real estate industry and should be capable of managing marketing campaigns from conceptualization to execution while coordinating with internal teams and external agencies.

Key Responsibilities

1. Marketing Strategy & Campaign Management

• Develop and implement effective marketing strategies in line with the company's business objectives.
• Plan, execute, and monitor marketing campaigns from start to end.
• Prepare campaign calendars, timelines, budgets, and execution plans.
• Track campaign performance and recommend improvements wherever required.
• Ensure timely execution of all marketing initiatives.

2. Online Marketing

• Manage and monitor digital marketing activities across relevant platforms.
• Coordinate with digital marketing agencies for lead generation, social media, paid campaigns, SEO, website updates, and other digital initiatives.
• Monitor campaign performance, lead quality, engagement, and return on investment.
• Ensure that all digital communication is aligned with the company's brand guidelines.

3. Offline Marketing

• Plan and execute offline marketing activities, including print advertisements, outdoor branding, brochures, hoardings, events, exhibitions, site branding, and other promotional activities.
• Coordinate with vendors and agencies for the timely execution of offline campaigns.
• Ensure proper branding and visibility across project sites and other marketing platforms.

4. Agency & Vendor Management

• Act as the primary point of contact for all marketing agencies, creative agencies, digital agencies, vendors, and other external partners.
• Brief agencies regarding campaign requirements, creative requirements, timelines, and deliverables.
• Review and approve creatives and marketing materials in coordination with the Head of Department.
• Follow up to ensure timely delivery and execution of assigned activities.
• Evaluate agency performance and suggest improvements where required.

5. Brand Development

• Develop and implement innovative ideas to strengthen and enhance the company's brand presence.
• Ensure consistency in brand communication across all online and offline platforms.
• Identify new opportunities, marketing trends, and innovative strategies for brand development.
• Suggest creative campaigns and initiatives to improve brand awareness and market positioning.

6. Monitoring & Reporting

• Regularly monitor all ongoing marketing activities and campaigns.
• Ensure that campaigns are executed as per the approved plan, budget, and timelines.
• Prepare periodic reports on marketing activities, campaign performance, leads, and outcomes.
• Present new ideas, recommendations, and improvement strategies to the Head of Department.

7. Cross-Functional Coordination

• Coordinate closely with the Sales, CRM, Projects, and other internal teams to ensure effective execution of marketing initiatives.
• Understand project requirements and align marketing activities accordingly.
• Support the sales team with appropriate marketing collaterals and lead-generation initiatives.

Desired Skills & Competencies

• Strong understanding of online and offline marketing.
• Experience in campaign planning and end-to-end execution.
• Excellent coordination and agency management skills.
• Strong communication, presentation, and negotiation abilities.
• Creative thinking with the ability to suggest innovative ideas for brand development.
• Ability to manage multiple projects and campaigns simultaneously.
• Good analytical skills and ability to evaluate campaign performance.
• Strong knowledge of branding, advertising, digital marketing, and market trends.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Prior experience in real estate marketing will be preferred.
• Experience in managing marketing agencies, vendors, and end-to-end campaigns.

Key Performance Indicators (KPIs)

• Timely execution of marketing campaigns.
• Improvement in brand visibility and awareness.
• Quality and performance of lead-generation campaigns.
• Effectiveness of online and offline marketing initiatives.
• Adherence to approved marketing budgets and timelines.
• Successful coordination with agencies and vendors.
• Implementation of innovative ideas for brand development and market positioning.