Marketing Generalist

Accred; Bengaluru; Vor Ort; INR 500.000 - 800.000; Vollzeit

Zusammenfassung

Accred in Bengaluru is seeking a Marketing Generalist who will grow into ownership of the marketing function. You will run campaigns, build content, and track performance, with leadership guidance as you scale.

This is a role for someone seeking substantial ownership beyond a typical mid-level position. Initially hands-on, you will manage Meta campaigns, analytics, and content while developing a playbook and preparing to lead a team or agencies.

Qualifikationen

• 1–3 years of marketing experience, startup/fintech preferred.
• Hands-on with paid campaigns on Meta Ads Manager and measurable results.
• Working knowledge of analytics tools and CRM familiarity is a plus.

Aufgaben

• Plan, launch and optimise paid campaigns on Meta for leads and brand.
• Build dashboards tracking spend, leads, conversions and CAC.
• Create content across social, email, website and investor materials.
• Coordinate with teams and vendors to ensure compliant, consistent messaging.

Kenntnisse

Meta Ads Manager

Analytics tools

Content creation

English communication

Self-starter

Tools

GA4

CRM

Canva

Figma

Jobbeschreibung

About the Role

We are looking for a Marketing Generalist who is ready to grow into owning our entire marketing function. You will start hands-on, running campaigns, building content and tracking performance yourself, and you will be guided by the founders and leadership as you find your feet. Over time, we expect you to take charge of the marketing department: setting direction, building the playbook, and eventually bringing in and managing additional people or agencies.

This is a role for someone with some real experience who wants far more ownership than a typical mid-level role offers. You will have the ability to grow with the organisation to any level.

Key Responsibilities

Performance Marketing (Meta)

• Plan, launch and optimise paid campaigns on Meta (Facebook and Instagram) for lead generation and brand awareness
• Manage budgets, audiences, creatives and A/B tests to improve cost per lead and conversion quality
• Set up and maintain pixel, conversion events and lead-form flows
• Work with the sales/investor relations team to improve lead quality, not just lead volume

Marketing Analytics

• Build and maintain dashboards tracking the full funnel: spend, reach, leads, conversions and CAC
• Analyse campaign and channel performance and turn findings into clear recommendations
• Run structured experiments and report learnings to leadership regularly
• Maintain clean tracking across website, landing pages and CRM (GA4, UTM discipline, attribution basics)

Content and Design

• Create and oversee content across social, email, website and investor-facing material: posts, carousels, short videos, newsletters, decks and one-pagers
• Produce or direct design work using tools such as Canva, Figma or similar
• Translate complex topics (alternative investments, AIFs, regulation) into clear, credible, engaging content
• Maintain a consistent brand voice and visual identity across all touchpoints

Marketing Ownership and Strategy

• Build and manage the marketing calendar, priorities and budget
• Develop the go-to-market approach for different audiences (accredited investors, fund managers, partners, institutions)
• Support partnerships, events, webinars and community initiatives
• Coordinate with freelancers, agencies and vendors, and over time build and lead a marketing team
• Ensure all marketing communication follows applicable regulatory guidelines, including SEBI norms on advertising and investor communication, in coordination with the compliance team

Requirements

Must have

• 1-3 years of experience in marketing, ideally in a startup, fintech or high-growth environment
• Hands-on experience running paid campaigns on Meta Ads Manager with measurable results
• Working knowledge of analytics tools (Meta Business Suite, spreadsheets; CRM familiarity is a plus)
• Strong content sense and the ability to design clean, professional creatives yourself
• Excellent written and verbal communication in English
• A self-starter attitude: you take ownership, ask good questions and are comfortable being guided while still moving independently

Good to have

• Experience with Google Ads, LinkedIn Ads or email marketing platforms
• Basic video editing or motion design skills
• Exposure to SEO, marketing automation or landing page tools
• Prior experience managing freelancers or small teams

Bonus points

• Knowledge of finance, investing, wealth management or capital markets
• Familiarity with alternative investments, AIFs, or the SEBI regulatory environment
• Experience marketing to high-net-worth or investor audiences

What Success Looks Like

• First 15 days: Understand the product, audience and regulatory context; audit current marketing and tracking; deliver quick wins on content and campaigns
• First 30 days: Run consistent, measurable Meta campaigns with a working analytics dashboard and a content calendar in motion
• First 60 days: Own the marketing function end to end, with a clear strategy, predictable lead flow and a plan for scaling the team