Product Marketing Growth

Finrep AI; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Finrep AI is hiring to own product marketing and growth within the GTM team, shaping positioning, channel strategy, and measurement. You will write LinkedIn content, develop use-case pages, and run growth experiments across LinkedIn, Twitter, and YouTube.

You’ll own paid experiments end-to-end, drive SEO enrichment, track competitors, and scale the funnel. The role emphasizes self-direction, real-world impact, and direct access to founders in a lean, fast-moving environment.

Qualifications

• Portfolio or speakable body of marketing work demonstrating results.
• Ability to think like a product strategist for a technical audience.
• Basic understanding of how web systems work and deploy.
• Fluency with AI tools and daily use of AI-enabled workflows.
• Self-driven, capable of proposing and shipping experiments.
• Excitement for a small, fast-moving lean team.

Responsibilities

• Own Finrep's positioning across channels and audiences.
• Write LinkedIn content grounded in real filings and data.
• Run growth experiments across LinkedIn, Twitter, and YouTube.
• Own end-to-end paid experiments: copy, creative, targeting, budget decisions.
• Drive SEO enrichment and partner outreach.
• Write and optimize use-case pages, blogs, and landing pages for search and AI engines.
• Monitor competitors and translate gaps into new angles.
• Grow the top of the funnel and scale successful formats.

Skills

Marketing portfolio

Product thinking

Engineering literacy

AI tools fluency

Tools

Semrush

HubSpot

Figma

Canva

Job description

Finrep is building AI-powered financial reporting for CFO teams at public and pre-IPO companies. Finance, accounting, investor relations, and legal teams use us to get their SEC filings done faster: the 10-K and 10-Q (the annual and quarterly reports every US public company has to file), plus proxies, S-1s, and 8-Ks. Work that takes them hours today, like finding how other companies worded a similar disclosure, takes seconds with us.

We are early, backed by Accel, and growing quickly.

The Role:

Our marketing systems already work. We are hiring you to push past them: open channels we have not tried, run growth experiments, and scale the ones that earn it.

You will sit inside the GTM team and own product marketing and growth as one job: how we describe the product, where that description shows up, and whether it moves numbers. That covers positioning, LinkedIn, the blog, use case pages, paid experiments, and SEO. You get the current playbook to build on, and the freedom to break the parts that have stopped working.

The range here is real. If your experiments land, GTM operations is yours to run.

What You Will Do:

• Own Finrep's positioning: what we say we do, who we say it to, and how that shows up across every channel.
• Write LinkedIn content that a technical accountant would actually stop for. This audience spots shallow content instantly, so every piece is grounded in real filings, FASB updates, or SEC comment letter data.
• Run content and growth experiments across LinkedIn, Twitter, and YouTube. Set the hypothesis, ship it, read the numbers, kill what does not work.
• Own paid experiments end to end: copy, creative, targeting, and the honest call on whether a channel deserves more budget.
• Drive SEO enrichment: backlinks, affiliates, and partner outreach.
• Write and optimise use case pages, blog posts, and landing pages for both search engines and AI answer engines (ChatGPT, Perplexity, Google AI Overviews).
• Track competitors and turn the gaps in how they position themselves into angles we can own.
• Grow the top of the funnel and scale whatever works.

What We Are Looking For:

• Prior marketing experience with a portfolio or personal site we can read. Show us the work, not the job titles.
• Product thinking. You can look at Finrep, work out what an SEC reporting lead is actually trying to get done that week, and write from there.
• Basic engineering literacy. You know what a server does, roughly how a website is built and deployed, and you can read code without panicking. You will be shipping pages and wiring up tools yourself.
• Fluency with AI and agentic tools such as Claude, Codex, and ChatGPT. You should already be building with them daily, not testing them on weekends.
• Self-direction. You see the gap, propose the experiment, and ship it without waiting for a brief.
• Genuine excitement about a lean team where what you ship on Monday is live by Wednesday.

Major Pluses:

• Startup experience, especially at the early stage.
• SEO, AEO, or GEO work you can point to and explain.
• A track record of B2B content that earned real engagement from a professional audience.
• Curiosity about finance, accounting, or regulation. You do not need domain knowledge on day one. You need the appetite to build it fast.
• Comfort with Figma, Canva, Semrush, or HubSpot.

What This Is Not:

• Not a scheduling role. You create original content, not reposts and templates.
• Not a role with a brief waiting for you every Monday. You propose the work.
• Not a place to learn marketing from scratch. The team is small and the bar is practitioner grade.

Why This Role:

• You own the entire content and growth surface from day one: writing, web, paid, partnerships, and experimentation.
• Direct access to the founders. Your ideas reach the decision table the same day.
• A clear path to owning GTM operations if you perform.
• A product solving a real, painful problem for an audience that rewards substance over flash.