Senior Marketing Manager

XtraNet Technologies Limited; Bhopal; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

XtraNet Technologies Limited is seeking a senior marketing professional to develop and execute marketing strategies for software products. You will drive brand positioning, product marketing, and go-to-market strategies, while leading digital marketing and demand generation campaigns.

The role requires conducting market research and competitive analysis to identify growth opportunities and aligning marketing initiatives with sales objectives to boost customer acquisition and revenue.

Qualifications

• Experience in developing and executing marketing strategies for software products.
• Strong skills in brand positioning and GTM strategies.
• Proven ability to drive demand generation and lead generation.
• Experience conducting market research and competitive analysis.
• Ability to align marketing with sales objectives and manage budgets.

Responsibilities

• Develop and execute marketing strategies for software products.
• Drive brand positioning, product marketing, and GTM strategies.
• Lead digital marketing, demand generation, and lead generation campaigns.
• Conduct market research and competitive analysis to identify growth opportunities.
• Align marketing initiatives with sales objectives to improve customer acquisition and revenue.
• Manage marketing budgets, campaign performance, analytics, and ROI.
• Leverage CRM, marketing automation, and AI tools to optimize marketing effectiveness.
• Develop marketing collateral, case studies, and sales enablement materials.

Skills

Strategic Marketing Planning

Brand Positioning

Product Marketing

Market Research

Digital Marketing

Marketing Analytics

ERP/AI/ML/Cloud

Team Leadership

SEO/Social Media/Website Management

PR/Events/Webinars

Marketing Collateral/Case Studies

Job description

• Develop and execute marketing strategies for software products.
• Drive brand positioning, product marketing, and go-to-market (GTM) strategies.
• Lead digital marketing, demand generation, and lead generation campaigns.
• Conduct market research and competitive analysis to identify growth opportunities.
• Align marketing initiatives with sales objectives to improve customer acquisition and revenue.
• Manage marketing budgets, campaign performance, analytics, and ROI.
• Leverage CRM, marketing automation, and AI tools to optimize marketing effectiveness.
• Develop marketing collateral, case studies, and sales enablement materials.

Required Skills

Primary Skills:

• Strategic Marketing Planning and Execution
• Brand Strategy and Positioning
• Product Marketing and Value Proposition Development
• Market Research and Competitive Analysis
• Digital Marketing and Demand Generation
• Marketing Analytics and Budget Management
• Understanding of ERP, AI/ML, Cloud, SaaS, and Software Products

Secondary Skills:

• Team Leadership and Cross-functional Communication
• SEO, Social Media, and Website Management
• PR, Events, Webinars, and Conference Management
• Marketing Collateral and Customer Case Studies